Our Insights

Marketing magazine recently published an article from me on how to think outside the Like box. They’ve been kind enough to let us reproduce it in full below: In the movie Jerry Maguire, Tom Cruise has an epiphany. He writes it down. The gist is this: less is more. He stays up all night working […]

Our friend Dan Calladine, Head of Media Futures at Aegis Media, has kindly agreed to share his latest Next Generation Media Quarterly with us.

Following the launch of our regional Social, Digital and Mobile in Asia report last week, today we’re delighted to launch our series of reports into individual countries. The first of these reports covers one of Asia’s most exciting markets: Vietnam. With a population in excess of 90 million and an economy that grew by 5.4% […]

More UK businesses adapting to social A new survey from the Internet Advertising Bureau has found that 55% of UK business execs are changing their company’s strategy to be more social. While this figure is now firmly in the territory of the majority, the more worrying find from this report is that 45% haven’t made […]

Tom Smith, founder of GlobalWebIndex, exclusively talks us through their new Social Engagement Benchmark report. We’ve just finished working on a very interesting study – a global ranking of Social Media Engagement. It allows us to say not only which types of consumers are most likely to be engaged with social media platforms but also […]

Asia’s digital landscape continues to evolve at an astonishing rate, and staying up to date with the latest data and trends can be a challenge. We have good news, though: today, we’re delighted to launch a new edition of our hugely popular #SDMW reports. In the SlideShare presentation above you’ll find our Asian Overview report, […]

UK lagging behind other markets on FB ads engagement levels? A new study suggests that there is low engagement on Facebook UK ads compared to the other main markets and that the average cost-per-click on paid ads has dropped to 2010 levels. Interestingly the US surged to a 99% click-through rate while the UK dipped: […]

Luke Brynley-Jones is the founder of Our Social Times. He is hosting Social Media Marketing 2012 in London this Thursday, 25th October at which We Are Social’s Tom Ollerton will be discussing engagement strategies. This month it was revealed that Facebook has tweaked its EdgeRank algorithm to reduce the organic reach of brand posts by […]