Our Insights

A great deck from InSites Consulting showing the results of their study into 7,827 people’s social media usage spanning 19 countries: Their main conclusions are: The social media landscape stabilising: the large sites are getting larger and the small ones are getting smaller. People are only prepared to create new accounts for sites which offer […]

Mashable recently carried the following article from me, looking at the 3 stages of social media maturity: Exactly where social media lives within a company depends largely on what goals have been set for social media. And these objectives are in turn usually a function of how far along a business is on the adoption […]

Facebook cracks down on fake accounts Some page admins are reporting that they are losing tens of thousands of fans as Facebook deletes fake and spam accounts. Facebook estimates that on average, pages shouldn’t lose more than 1% of its fan base, though we hope marketers aren’t too worried by these fans who didn’t contribute […]

A great infographic from Diffbot looking at a day in the life of Twitter, in terms of what we’re sharing, which sites we’re using and what languages we’re sharing:

Marketing magazine recently published an article from me on the value of relevant social content. They’ve been kind enough to let us reproduce it in full below: In traditional media there is an old phrase you may have heard: ‘If it bleeds, it leads.’ Tabloids, television news and even broadsheets know that if they post […]

Marketers want relationships, not just growth Awareness, a US Social marketing software company, have conducted a survey of US marketers and discovered some interesting results. Firstly, the leading business objective for Social Media was discovered to be ‘Better Customer Engagement’ with 78% of respondents citing it as a central goal. This was followed by revenue […]

A nice infographic from LinkedIn to celebrate the milestone of them reaching 10 million members in the UK:

After the success of our recent Name on a Bean campaign for Heinz FIVE Beanz we’re very excited to announce the launch of our Secret Ingredient campaign for Heinz Tomato Ketchup. We’re asking the nation to consider Heinz Tomato Ketchup as more than something to dip your chips into by highlighting how it can be […]