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We Are Social's Monday Mashup #131

Will Facebook be the next iteration of direct marketing? Brands will soon be able to target ads based on brands’ own pre-existing databases containing users’ e-mail addresses and phone numbers through a simple data upload form. This allows brands to find their existing customers on Facebook and talk to them. Facebook has already announced a […]

Helping the Guardian find your Six Songs

As you may have read in Campaign, The Drum or PR Week, we’ve been working on a campaign with The Guardian. It’s a project we were hugely excited about given The Guardian’s reputation for being so forward thinking in making the tricky move from print journalism through to dynamic digital media. They also have a […]

Vote to see We Are Social at SXSW!

Somehow it’s already that time of year again where we cast our minds forward to SXSW Interactive – the industry’s favorite celebration of sunshine, BBQ and beer with the odd inspirational session from the brightest minds in social media thrown in as a bonus. In fact there are only two days left to vote in […]

We Are Social’s Tuesday Tweakup #12

Social media will influence £3 billion of UK sales We all have that Pinterest board that functions as our online wish-list trolley, should we ever happen to win the lottery, right? And a new study commissioned by eBay says that the number of social media users who use social platforms when thinking about what to […]

Heinz FIVE Beanz: Personalised beanz

They said it couldn’t be done, but then they also say you should never say never… Heinz love beanz so much they have recently launched a new variety, Heinz FIVE Beanz, with five different types of beanz in the can, developed as ‘Beanz For Grown Upz’. At We Are Social we also love beanz, so […]

PG tips' FB fans send Monkey their love

Since January this year we have been working hard to make PG tips the most engaged-with UK brand on Facebook, and succeeding. We’ve gathered a community of 160,000 avid fans of the brand, who seem to really appreciate posts by PG tips mascot Monkey, sharing his tea-drinking moments throughout the year. As you may have […]

This is for everyone – #London2012

For those still fondly remembering, here’s a heart-warming infographic from Fiasco Design telling the story of the London 2012 Olympics on Twitter. Enjoy!

We Are Social's Monday Mashup #130

Social media marketing is mainstream Almost 9 in 10 companies in the US will use social media for marketing this year, according to new research from eMarketer. Unsurprisingly, Facebook is the most widely used platform, with Twitter coming in a distant second. Social media adoption has ticked steadily upward over the last few years, but […]

Help us reach 1 billion people!

If the old adage that one good deed deserves another is true, this Sunday August 19th should see kindness spread like wildfire. We are extremely honoured to be helping the United Nations and pop icon Beyonce make social media history by reaching 1 billion people with the World Humanitarian Day message of hope. The hope […]

Assess risks ahead of a social media crisis

One of the most important activities in defining a conversation strategy in social media is identifying and assessing possible risks. This makes sure that stakeholders are prepared to act quickly and correctly when a crisis hits social channels. At We Are Social, this activity is part of the process of defining people, processes and platforms, […]

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