We Are Social New York is Hiring 10 Apr 2012 We Are Social recently opened up shop in New York City, and we’re pleased to report we’ve been busy ever since. And, with a growing list of US clients and exciting new projects underway, we need some help. We’re looking for bright, enthusiastic folks to join our US team. People to manage our growing list […]
Why Facebook + Instagram is good news 10 Apr 2012 The Facebook + Instagram deal is a movie in which Facebook has been cast as the pantomime villain, the Child Catcher in Chitty Chitty Bang Bang out to steal the innocence of the Instagram kids. But we disagree. If this is a movie, it’s closer to the plot of The Fighter; in which the washed-up […]
Facebook acquires Instagram: Reaction 10 Apr 2012 The world is waking up to the news that Facebook has acquired mobile photo sharing platform Instagram for a cool billion dollars. Here is a round up of the reactions from around the webs; Mark Zuckerberg makes the announcement on his Facebook page; I’m excited to share the news that we’ve agreed to acquire Instagram and […]
Chris Brogan at #SMWF Europe 5 Apr 2012 I got a call a few weeks ago saying.. please could @RobinGrant be the chair for the main track at the Social Media World Forum Europe? I said.. he’s out of the country, how about if I do it? they said.. we’ve never heard of you I replied I’m much better at public speaking than […]
The power of search and social 3 Apr 2012 Tom Smith, founder of GlobalWebIndex, exclusively talks us through the implications of Google’s Search plus Your World and the concept of the ‘Googopoly’. With the introduction of Google’s Search plus Your World, personalising your search results to include information from you and your friends, Google is driving the way we gather information, communicate socially and […]
Mashup We Are Social's Monday Mashup #113 2 Apr 2012 Spending on digital marketing continues to rise According to a survey conducted by Duke University, US marketing budgets will rise by 8.1% over the coming twelve months. This rise will mainly be spent online, with digital marketing budgets forecast to rise 12.8% over the next year, whilst ad spend on traditional media will drop by […]
When consumers' social protests go viral 29 Mar 2012 A powerful infographic from Frugal Dad, looking at what happens when consumers’ social protests go viral:
Managing organisational complexity 28 Mar 2012 My recent post on the #Occupy movement and how it can help organisations become more social prompted me to dig out and (re)read some of the great work written by the late and great organisational thinker and writer, Colin Ward. One short essay in particular, Harmony Through Complexity, started me thinking again about non-hierarchical and […]
Are CMOs ready for digital marketing? 27 Mar 2012 IBM have released this infographic, looking at the findings of their Global CMO Study:
Mashup We Are Social’s Monday Mashup #112 26 Mar 2012 Capturing social value with new Google Analytics tools Social media is deeply woven into people’s purchase decision journeys, but it’s not been easy to measure this, even when solely looking at people’s online behaviour. Google have now made this easier with its a new set of social tools built into Google Analytics, allowing you to see […]
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