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Case Studies

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We are a global agency.

We deliver world-class creative ideas with forward-thinking brands.

We believe in people, not platforms.

We believe in the power of social insight to drive business value. We call this social thinking.

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thought leadership

Level up your gaming knowledge, PT 3: Crafting a winning esports campaign

In the last in their three-part gaming series, GWI's Trends team looks at the competitive world of esports, how fans compare to other gaming audiences.
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thought leadership

Why avatar style is the next fashion frontier for fashion brands

Senior Creative Technologist Sam Cox, explores what fashion brands need to know about the digital figures that are growing in importance for a large segment of consumers.
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thought leadership

Six marketing campaigns that stood out during Ramadan

Our Strategist in Dubai, Shivani Kulshrestha, looks at six brands that have stood out for her during Ramadan this year.
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thought leadership

Life beyond the third-party cookie: What brands can do next

Our Global Head of Media, Brittany Wickerson, shares her key recommendations for brands struggling with the thought of a post-third-party cookie world.
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