Thought Leadership - We Are Social USA

thought leadership

What will social look like in the next 10 years?

Our Co-Founder and Group CEO, Nathan McDonald looks at how he sees social media evolving over the next 10 years.

We are a global agency.

We deliver world-class creative ideas with forward-thinking brands.

We believe in people, not platforms.

We believe in the power of social insight to drive business value. We call this social thinking.

thought leadership

Why women are vital for the future of AI

Our Chief Strategy Officer, Mobbie Nazir, examines the important role women play in the future of AI.

thought leadership

Social in 2028

Our leadership team from across our global offices share their predictions of the what the next 10 years in social might look like.

thought leadership

How consumer data is shaping creative

Head of Editorial, Charlie Cottrell examines the increasing complex world of consumer data and how creative can work to get the balance right.

thought leadership

Who will win the battle for online live streaming?

Our senior strategist looks at live stream broadcasting on social and its role in the future of leading platforms.

thought leadership

It's time to move diversity from data to action

Chief Strategy Officer, Mobbie Nazir reflects on diversity and inclusion at SXSW 2018 and why it's time to move diversity from data to action.

thought leadership

How digital is transforming sports sponsorship

Joe Weston looks at how digital disruption is impacting sports marketing and what brands need to consider to stay ahead of the game.

thought leadership

How social media is holding Hollywood accountable

From Black Panther to #MeToo, Hannah Markus examines how social media is making Hollywood accountable and building a more socially conscious industry.

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thought leadership

The meme machine gains some new gears

Director of We Are Social Sport in London, Joe Weston examines the boom growth of meme culture and how brands can get in on the action.

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Special reports

Braving the Backlash report: helping brands stand up to hate online

Braving the Backlash aims to help brands publicly stand up against hate online; and explain why all brands need an anti-hate policy, how to create one, and where to display it.

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thought leadership

How social media has empowered women to rewrite the rules

Our Head of Editorial, Charlie, takes a look at how social media has helped empower women to shape society and some of the best examples of it in action.