03 Nov 2020 Get in the game: Brands need to pay attention to the Among Us phenomenon https://wearesocial.com/us/blog/2020/11/get-in-the-game-brands-need-to-pay-attention-to-the-among-us-phenomenon/ Among Us became Autumn's biggest meme and one of the most talked-about games in the industry. Our team in London...
30 Jul 2020 The growing importance of brand responses to equality and diversity https://wearesocial.com/us/blog/2020/07/the-growing-importance-of-brand-responses-to-equality-and-diversity/ GlobalWebIndex examines the importance of brands responding to public conversations around equality and diversity.
05 May 2020 The power of nostalgia in marketing https://wearesocial.com/us/blog/2020/05/the-power-of-nostalgia-in-marketing/ Writer Danielle Clark examines the power of nostalgia to bring communities together and how brands can put it into practice...
28 Apr 2020 In Lockdown: Social distancing, not drinking alone https://wearesocial.com/us/blog/2020/04/in-lockdown-social-distancing-not-drinking-alone/ Senior Research & Insight Analyst Vanessa Machado examines changes in the alcoholic beverages industry during the pandemic.
07 Apr 2020 Do the right thing: The role of social in Covid-19 https://wearesocial.com/us/blog/2020/04/do-the-right-thing-the-role-of-social-in-covid-19/ Launching 'Do The Right Thing: The Role of Social In Covid-19' - a report examining best practices for brands on...
11 Mar 2020 The value of conversation over interruption in an ad-free future https://wearesocial.com/us/blog/2020/03/the-value-of-conversation-over-interruption-in-an-ad-free-future/ Our Chief Strategy Officer examines why it's the brands that value of conversation over interruption which will succeed in an...
16 Jan 2020 Don’t hate advertising, hate bad advertising https://wearesocial.com/us/blog/2020/01/dont-hate-advertising-hate-bad-advertising/ Innovation Director, Luca Della Dora shares his vision on what's not working in advertising and what will make successful brands...
15 Jan 2020 What Greta Thunberg can teach brands about decoding Gen Z https://wearesocial.com/us/blog/2020/01/what-greta-thunberg-can-teach-brands-about-decoding-gen-z/ Our Co-Founder and CEO for Italy and Spain, Ottavio Nava, examines what brands can learn from Greta Thunberg about engaging...
07 Jan 2020 Global trends shaping marketing in 2020: Part 1 https://wearesocial.com/us/blog/2020/01/global-trends-shaping-marketing-in-2020-part-1/ Our global leadership team share their thoughts on the trends that will shape marketing, and social media, in 2020.
08 Oct 2019 How hate can fuel brand love https://wearesocial.com/us/blog/2019/10/how-hate-can-fuel-brand-love/ Chief Strategy Officer, Mobbie Nazir talks about how embracing negativity, and realising that it's part of your brand, can help...