29 Oct 2020 Why marketers need to understand culture in gaming communities https://wearesocial.com/us/blog/2020/10/why-marketers-need-to-understand-culture-in-gaming-communities/ Our Chief Strategy Officer, Mobbie Nazir, looks at why the marketers who don’t respect the rules of gaming communities can...
08 Oct 2020 Creating social content that slaps: How Research & Insight helps https://wearesocial.com/us/blog/2020/10/creating-social-content-that-slaps-how-research-insight-helps/ Our team in R&I and Editorial teams in Toronto look at how research and measurement helps brands identify and optimise...
06 Aug 2020 How armchair activism became a force for change during COVID-19 https://wearesocial.com/us/blog/2020/08/how-armchair-activism-became-a-force-for-change-during-covid-19/ Our Global Head of Cultural Insights, Lore Oxford looks at how armchair activism has gained a whole new sense of...
16 Jul 2020 The rise of realism over perfection on social media https://wearesocial.com/us/blog/2020/07/the-rise-of-realism-over-perfection-on-social-media/ Our Chief Strategy Officer, Mobbie Nazir, examines how lockdown has affected consumer behaviour on social, and the changes we're seeing...
09 Jul 2020 Understanding the impact of COVID-19 on consumer behaviour https://wearesocial.com/us/blog/2020/07/understanding-the-impact-of-covid-19-on-consumer-behaviour/ We’ve launched Understanding Shifting Attitudes, Behaviours and Values - an in-depth social listening study, which maps out life during the...
02 Jul 2020 Why brands need to look beyond aspiration in influencer partners https://wearesocial.com/us/blog/2020/07/why-brands-need-to-look-beyond-aspiration-in-influencer-partners/ Our Global Head of Cultural Insights, Lore Oxford examines the recent changes which have taken place in influencer marketing and...
01 Jul 2020 Bringing us closer: social media during COVID-19 https://wearesocial.com/us/blog/2020/07/bringing-us-closer-social-media-during-covid-19/ GlobalWebIndex examines the changes in consumer behaviour on social media, in response to the global pandemic.
14 May 2020 This week on TikTok https://wearesocial.com/us/blog/2020/05/this-week-on-tiktok/ Account Executive, Shayna Rogoff dives into the uncharted generational waters of TikTok Moms, and other key TikTok trends marketers need...
12 May 2020 COVID-19 and Gaming: How an industry upped its game https://wearesocial.com/us/blog/2020/05/covid-19-and-gaming-how-an-industry-upped-its-game/ Our Senior Editor, Brett Phipps examines the impact of the lockdown on gaming and how brands can get involved.
07 May 2020 Technology & telecommunications keep us sane, safe & human https://wearesocial.com/us/blog/2020/05/technology-telecommunications-keep-us-sane-safe-human/ Our team in Singapore examines the impact and implications of Covid-19 on technology & telecommunications brands.