digital 2024
Your ultimate guide to the evolving digital world
Our Digital 2024 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally.
In a bumper year for digital milestones, social media users have passed the 5 billion mark, increasing by 266 million over the past year. The typical social media user now spends 2 hours and 23 minutes per day on their social platforms of choice, with activities ranging from shopping to connecting, entertaining to looking for information about brands.
DIGITAL 2024 – BEHIND THE NUMBERS
In our first ever Global Digital Report podcast, our Global Chief Strategy Officer Mobbie Nazir and report author Simon Kemp discuss the data in Digital 2024 and the behaviours behind the numbers. Expect to find out which is the world’s ‘favourite’ social platform – and why, which social channels have experienced growth in the last year, and what exactly people are getting up to when they spend time online.
Statshot reports
April statshot
Internet users have climbed to 5.44 billion, equating to more than two-thirds of the world’s population. A quarter of a billion new social media users were added in the last year and video games have grown in popularity across all ages. Dive into more digital and social data in our Digital 2024 April Global Statshot Report.
July Statshot
There are now over 5.68 billion mobile phone users across the globe, equalling 70 percent of the world’s population. AI is booming, with ChatGPT being the most used AI tool, but are the headlines telling the full story? Dive into more digital and social data in our Digital 2024 July Global Statshot Report.
October statshot
The number of internet users has now surpassed 5.5 billion, with mobile internet usage soaring to new heights, making up over 60% of global web traffic. And, while time spent on social media dips, adoption continues to accelerate. Dive into more digital and social data in our Digital 2024 October Global Statshot Report.
Digital 2024: Vietnam explores the country’s evolving digital and social landscape.
DIGITAL 2024 PDF DOWNLOAD
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Think forward 2024: The Social Reckoning
Special ReportOur annual trends report unpicks the complex web of digital culture and behaviour and explores the role brands can play in shaping it.
