Most Contagious 2012
Contagious rounds up the landmark events, movements and socio-economic shifts that have shaped the last year and flag up key trends for 2013 in their Most Contagious 2012 report.
Here are the key trends in short:
- Movements / Evolution and Empowerment
- Purpose / Playing a Role in Society
- Marketing as Service Design / Utility Not Noise
- Divine Data / Insight by Numbers (my personal fave)
- Technology / Big Battles, Small Victors
- Design / Personalised Play
- Social Business / Adopting an Open Door Policy
- Image Sharing / The Year of the Photo
- Amplified Live / Enhance, Capture and Share
- Screen Grabs / Creating, Sharing, Watching
- Augmented Media / Layering Content and Utility
- Retail / Shopping Gets Connected
- Personalisation / Here’s to YOU
- The New Loyalty / Services not Schemes
- Payment / The Changing Way We Pay
- Small But Perfectly Formed / Little Brands, Big Thinkers
It’s nice to see our work on adidas’ Football Tumblr being recognised in the Image Sharing section.