WE ARE SOCIAL – SUPPLIER POLICIES & SUPPLIER PRIVACY NOTICE

  1. Social Media Guidelines for Suppliers

INTRODUCTION

When advertising in an online environment, it is very important to be considerate of the relevant Laws.
Under most advertising law, it is unlawful to ‘mislead’ consumers. This is a very broad concept, but it includes:

Pursuant to the Terms and Conditions, before you publish content, amongst other things, you must send it to Agency to review, however you are responsible for ensuring that your content is compliant with Laws. This document has been prepared for information purposes only and does not constitute legal advice, so is not to be relied upon as such. As a result, should you have any queries, you should raise these with Agency, who may require that you take independent legal advice at your own cost. Even when Agency approves your content, Agency accepts no liability whatsoever and does not waive its rights against you should such content breach the Term Sheet, the Terms and Conditions or Laws.

GUIDANCE ON HOW TO STAY SAFE

To seek to ensure that your content is lawful, you must make your connection with a brand clear. It is important that a consumer understands that you have a business relationship with a brand when publishing material, so that they can judge its credibility.

Twitter, Facebook, Instagram, TikTok and similar sites

If you are communicating content via social media, your post must include a hashtag which explains that there is a
connection between you and the relevant brand, for instance:

Where your post is purely a visual or audiovisual asset without the ability to create associated post copy (such as an Instagram story post), your post must include a hashtag as above as text over the visual or audiovisual asset.

Mentioning the product, brand or related hashtags, tagging the brand or posting links to the relevant products or brand will also assist you in disclosing your commercial relationship, but you should always use a hashtag as set out above. Any disclosure should be clearly visible on the asset, without the need for those viewing it to expand the text or comment, or interact with the asset in any way. Disclosures such as #spon, #sponsored, #partner or #partnership are not acceptable.

Snapchat

If you are communicating content by SnapChat, your post must include a hashtag as text over the relevant content which explains that there is a connection between you and the relevant brand, for instance:

Mentioning the product, brand or related hashtags, tagging the brand or posting links to the relevant products or brand will also assist you in disclosing your commercial relationship, but you should always use a hashtag as set out above. Any disclosure should be clearly visible on the asset, without the need for those viewing it to expand the text or comment, or interact with the asset in any way. Disclosures such as #spon, #sponsored, #partner or #partnership are not acceptable.

YouTube and similar sites

If you are posting content on YouTube or similar sites, you should, in a manner, volume and speed that can be clearly understood, state your relationship with the relevant brand. If the post is solely related to a brand’s products, then your statement should be made at the start of the video. If the post is only part related to a brand’s product, then your statement should be made at the relevant time, but before promoting the product. You can communicate your relationship in a number of ways, for instance:

A similar comment should also be included in the written description of the post or hashtags (such as #ad, #iworkfor[brand], paid or #gotitfree) used. Any disclosure should be clearly visible, without the need for those viewing it to expand the text or comment, or interact with the post in any way. Posting links to the relevant product and brand will also assist you in disclosing your commercial relationship. Disclosures such as #spon, #sponsored, #partner or #partnership are not acceptable.

Blogs

If you are communicating content in a blog, you should consider using one of the following comments to disclose your relationship with the relevant brand.

You should also consider stating that the product(s) are “c/o” care of the relevant brand and posting links to the relevant product(s) and brand will also assist you in disclosing your commercial relationship.

Podcasts and similar

If you are creating a podcast, you should, in a manner, volume and speed that can be clearly understood, state your relationship with the relevant brand. If the podcast is solely related to a brand’s product then your statement should be made at the start of the podcast. If the podcast is only part related to a brand’s product, then your statement should be made at the relevant time, but before promoting the product. You can communicate your relationship in a number of ways, for instance:

A similar comment should also be included in the written description accompanying the podcast (if any). Any disclosure should be clearly visible, without the need for those viewing it to expand the text or comment. Posting links to the relevant product and brand will also assist you in disclosing your commercial relationship.

  1. We Are Social Anti-Discrimination Code of Conduct For Suppliers

We create more meaningful connections between brands & people by embracing differences and championing diversity. This extends beyond the connection of consumers and brands to include how we treat each other and the relationships we have with Suppliers.

Our Diversity & Inclusion Charter for change holds us to account as an agency. This can be found on our website (www.wearesocial.net).

This Code of Conduct compliments our Diversity & Inclusion Charter and outlines an anti-discrimination code of conduct that we expect our Suppliers to adhere to, in order to ensure that together we create an environment that embraces our differences and
champions the benefits of diversity.

We have defined the following key behaviours that we expect of our Suppliers, so that together we embrace diversity and actively promote inclusion.

  1. Supplier Privacy Notice

This privacy notice provides information on how the Agency collects and processes your personal data when you are contracted as a Supplier under this Agreement. It is important that you read this privacy notice together with our website privacy policy which contains more detailed information about our data processing and can be accessed here.

  1. Important information and who we are

The Agency is the controller and responsible for your personal data.

We have appointed a data protection lead. If you have any questions about this privacy notice or our data protection practices please contact [email protected] or at the address stated at the top of the Agreement.

  1. The data we collect about you

We may collect, use, store and transfer different kinds of personal data about you as follows:

We use different methods to collect data about you, which are explained here.

  1. How we use your personal data

We will only use your personal data for the purpose for which we collected it which include the following:

Our lawful bases for processing are as follows:

  1. How we share your personal data

We may share your personal data within the We Are Social group / with external third parties including the Brand.

  1. International transfers

We may transfer, store and process your personal data outside the UK. More detail can be found here.

  1. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data including the right to receive a copy of the personal data we hold about you and the right to make a complaint at any time to the Information Commissioner’s Office, the UK regulator for data protection issues (www.ico.org.uk).

More detail can be found here.

  1. Further details

If you are looking for more information on how we process your personal data including on data security, data retention and lawful processing bases, please access our website privacy policy.