We Are Social Sport

Calling all brands, sponsors and icons


Sport is exciting because it’s unpredictable. If only sports marketing was as well.

The greatest sporting moments get the whole world shouting.
But you have to be brave to cut through the noise.

Let’s win the thumbs and hearts of sports fans.
Let’s save them from safe and boring sports marketing.
Let’s reinvent the old and create the new.

Let’s rewrite the rules of sports marketing.

We Are Social Sport

Real Madrid CF

We celebrated Real Madrid’s relentless demand for glory with the most comprehensive kit launch toolkit ever. Powered by consumer insight, our fully integrated, global campaign included a documentary ft. Zidane, Benzema and more.

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Pogba x Stormzy

We reinvented the transfer announcement by pairing Paul Pogba with rapper Stormzy in a game-changing music video reveal which racked up 30m views and 3m shares.

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Chelsea FC

We broke new ground for Chelsea in a socially led campaign that helped them find their first ePremier League star, and set the new gold standard standard for football club gaming activations in the process.

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Tango Squad FC

We created the first ever brand-owned social football team; managed by Xabi Alonso, led by influencers and fuelled by the sports-obsessed UCL audience.

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Major League Baseball

We reinvented Major League Baseball for a new audience. Our culture-led, brand-building campaign fueled the hype before the inaugural MLB London Series, resulting in the first games on international soil selling out within minutes.

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YouTube Originals

We made Jack Whitehall’s Training Days the most talked about football show of the World Cup by convincing 33 uncontracted stars to post a suite of content which delivered over 20m views.

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Playstation

We transformed PlayStation’s UCL sponsorship with a reactive goal tutorial series that lit up UEFA’s social channels and positioned gaming at the heart of post-match conversation.

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Audi x Spurs

We launched Audi and Tottenham Hotspur’s four year partnership with a campaign celebrating the shared mindset of two brands who Dare to be Different, reaching over 50m fans on social.

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Garbiñe Muguruza

We built the brand of a future icon by propelling Garbiñe Muguruza’s profile into the spotlight with a week-long takeover across three key adidas channels.

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Walkers Snap And Share

We turned fan food into the latest social accessory with a UEFA Champions League activation that delivered over 600,000 pieces of fan-generated content for Walkers.

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Guinness Six Nations

We harnessed the power of the Six Nations to help Guinness reposition themselves as the #1 beer in rugby, with a campaign that delivered over 300m impressions across the tournament.

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Les Twins at Roland-Garros

We took on the grand slam establishment when we got Beyonce’s backing dancers to disrupt Roland-Garros with a stunt that was game.set.unmatched.

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We Are Social Sport

We Are Social Sport is a team of sports specialists led by Gareth Leeding and Joe Weston. We find new ways to approach timeless sports marketing problems.

We've shaken up the status quo at World Cups, Olympics, UEFA Champions Leagues, Grand Slams and World Championships.

We’re here to seize moments, break into culture and leave a legacy. To rewrite the rules with a social-first approach.

We Are Social Sport team

We work with global brands, sponsors and icons

adidas
Guinness
Audi
PlayStation
MLB
Youtube
Pepsi
Chelsea
Reebok
Mastercard
Football manager
We Are Social Sport delivery

We believe in delivery not departments

We are sports obsessives. We span creative, strategy, editorial, R&I and production, but aren't limited to our disciplines. Collaboration creates the best work, so we have a flexible team that can move as fast as sport does, without compromising our craft.

Driven by genuine insights, and our understanding of culture we build brands and create campaigns that transcend the pitch, court, track, pool or ballpark. From same-day responses to year-long projects we scale to work with every brief, always finding a new angle to rewrite the rules.

We deliver global fame, awards and effectiveness

We’ve reached over 30 million people with one 45-second video, 75 million with a weekly YouTube series and earned global news coverage from a single image. No matter the budget, creating fame is at the heart of what we do.

Our work has won over 30 industry awards including the BT Sports Industry Awards, BIMAs, Crystals, FWAs, Lovies and more... We've been recognised globally by WARC for proving the value of social.

We Are Social Sport fame
We Are Social Sport office

Get in touch

You can find us at:
Alphabeta, 14-18 Finsbury Square, London EC2A 1BR

Call us on:
+44 20 3195 1700

Email us at:
sport@wearesocial.net