Case studies Archive - We Are Social UK

Activision Blizzard: Winning with a community-first approach

Entertainment Activision United Kingdom

Working with Activision Blizzard, our goals are simple. Retain current players, win back lapsed players and acquire new players. The three flagship titles (Call of Duty, World of Warcraft and Diablo) are all titans of the industry and need no introduction, so our work is all about positioning them at...
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Activision: Call of Duty ‘Grime Map’

Entertainment Activision United Kingdom

As one of gaming’s biggest titles, Call of Duty is entwined with online culture. So to reveal and build hype for a new ‘Grime’ multiplayer map, we developed a suite of hyperlocal content that was littered with IYKYK references and rooted in the capital city’s music scene.
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Amazon Music: The Fandom Studio

Entertainment Amazon Music United Kingdom

Amazon Music’s mission is to ignite fandom and bring people closer to whom and what they love. But Gen Z doesn’t want to listen to brands - they want to listen to music. So, how did we get Gen Z music fans to become fans of Amazon Music?
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adidas: Bienvenidos a miami, messi

Sports adidas United States

adidas: Super Bowl Winning Throw

Sports adidas United States

ATP: Immersive Highlights

Sports ATP United Kingdom

With eight of the world’s top tennis players competing, we were tasked with reaching new social audiences, bringing fans closer to the action, and getting non-tennis fans talking about the ATP tournament.
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Greenpeace: Going the Distance

Non-profit Greenpeace United Kingdom

Greenpeace needed our help in raising public awareness and getting more names on a petition to put pressure on our leaders to get the job done.
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adidas: Pro Evo

Sports adidas United Kingdom

We needed to unleash the Pro Evo 1 and adidas’ ‘lightest ever’ story with maximum impact. What this couldn’t be was just another shoe release leading up to just another marathon. It had to make a statement.
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Bose: Coi Leray + Trinity Rodman ‘Get Loud’

Entertainment Bose United States

Adidas: the long slow run

Sports adidas United Kingdom

Adidas wanted us to show exactly what running means to real runners across the globe, to rail against existing sports marketing conventions, and to create a relatable space that helps all runners see their possibilities.
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