Activision Blizzard: Winning with a community-first approach Entertainment Activision United Kingdom
Working with Activision Blizzard, our goals are simple. Retain current players, win back lapsed players and acquire new players.
The three flagship titles (Call of Duty, World of Warcraft and Diablo) are all titans of the industry and need no introduction, so our work is all about positioning them at the forefront of gamers’ minds.
Building Relevance
We aim to keep each title relevant in an ever-changing digital landscape, by taking a community-first approach and being close to conversational touchpoints of fans. Leveraging the unique TOVs of each franchise, we look to use local language, reference cultural insights, acknowledge audience behaviours and preferences, social trends and conversations all through relevant posts that speak directly to them.
Connecting with Fans
Every day, we execute a newsroom where we search out news and trends that we feel our social channels should have a voice in. Whether that’s Call of Duty reacting to the weekend’s football, Diablo taking credit for the weird and wonderful natural phenomenon in the world, or World of Warcraft enjoying the red carpet outfits of a new film premiere, we always look to appear within earned space where we know our audience will have crossover interest.
Strategic Planning for Maximum Impact
We also work to seasonal content briefs that work around the game developer’s release calendar, and plan months worth of content ahead of time, based on the KSPs of the games and what we think will be the big talking points for fans. Working toward campaign responses for high-profile moments like new game launches, transcreation of content and localisation of global assets are our bread and butter.
This approach has delivered fame and success and won over gamers’ hearts and minds during our decade-long collaboration with Activision. And there’s even more to come.
MONTOYA POR FAVOR pic.twitter.com/uziGSUnvJI
— Call of Duty UK (@CallofDutyUK) February 7, 2025
RAINING THE FIRE 🔥 RAINING THE FIRE 🔥 pic.twitter.com/QVihzyhtLC
— Call of Duty UK (@CallofDutyUK) December 4, 2024
Stay humble, eh? https://t.co/SHjfn1QevQ pic.twitter.com/3eVGpCcwC1
— Call of Duty UK (@CallofDutyUK) November 27, 2024
1 like = 1 Riley head pat 🐶 https://t.co/qTyLd3O09y pic.twitter.com/Ar8gqoaGBO
— Call of Duty UK (@CallofDutyUK) September 25, 2024
No loadout, no camo, just pure talent https://t.co/MKZQhooi1J
— Call of Duty UK (@CallofDutyUK) August 1, 2024
https://t.co/29vDEO7u5x pic.twitter.com/h3ByO3brUc
— Call of Duty UK (@CallofDutyUK) December 5, 2024
Didn’t get the day off for #BlackOps6 launch? Don’t worry, we know a guy 😏
— Call of Duty UK (@CallofDutyUK) October 24, 2024
Deploy this to help you get out of your daily duties. pic.twitter.com/zgfAJHh7vj
AWARDS
Silver – Social Media – Games / Games-Related, 24 Jul 2024
Bronze – Social: Entertainment, TV & Film, 6 Nov 2024
Gold – Popular Culture, 22 Nov 2023
Gold & People’s Choice: Best Community or Fan Engagement in Social, 5 Nov 2023
