WE ARE SOCIAL

We are a global socially-led creative agency based in New York and Los Angeles, with unrivaled social media and influencer marketing expertise.

With 1200+ people, we deliver a global perspective to our clients in a time when social media is shaping culture.

We make ideas worth talking about.

We understand social behaviors within online communities, cultures and subcultures.

We help our clients reach the right people in a strategic, relevant and effective way.

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Our Work

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JEOPARDY! YOUTUBE EDITION

Entertainment
Sony
United States

For 60 years, Jeopardy! has been the ultimate arbiter of intellectual authority. But that authority was trapped in a demographic cul-de-sac: 80% of its audience was over 55. While the show remained a linear icon, the definition of “knowledge” was being rewritten on YouTube by a new generation. To evolve, Jeopardy! didn’t just need a new audience; it needed to validate a new era of intelligence.

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TRIPADVISOR | FROM BOOMER PARADISE TO GEN Z HOTSPOT

Travel
Tripadvisor
United States

Tripadvisor needed to reconnect with a generation that discovers the world through swipes, creators, and community–not guidebooks. The challenge: evolve a brand long associated with Boomers into a social-first travel companion for Gen Z and Zillennials.

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McDonald’s | A Trip To McDonaldland

Food & Drink
McDonald’s
United States

We set out to rebuild McDonaldland for the modern fan–rooted in culture, amplified socially, and designed for discovery.

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The adidas super bowl winning throw

Sports
adidas
United States

Committed to pushing the boundaries of sports marketing and reshaping the narrative around high-pressure athlete moments, we embraced the challenge of launching adidas’ bold new brand campaign during the Super Bowl.

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Four Seasons ‘Fully Conscious Baby’

Travel
Four Seasons
Canada

With the TikTok masses waiting on tenterhooks, it was Four Seasons’ moment to move the story forward and transform a fleeting micro-trend into a lasting connection with Millennial audiences.

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Gran Centenario TEQUILA | Don’t Be A Gringo

Alcohol
Proximo Spirits
United States

Gran Centenario is Mexico’s #1 tequila–but in the crowded U.S. tequila market, it was getting lost among countless Americanized “gringo” brands. Our challenge from Proximo Spirits: Develop a distinct brand strategy and multi-channel campaign to introduce Gran Centenario to U.S. consumers in a way that honors its heritage and breaks through the noise.

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