We Are Social Sport
GAME-CHANGING SPORTS MARKETING
The power of sport is unrivaled. And its cultural impact is bigger than ever.
Purpose. Culture. Activism. Innovation. Creativity.
But the next generation of fans behave very differently. They demand more, have more distractions, and spend time in an increasingly diverse digital landscape. To keep up and connect, brands, sponsors and icons need to take action to understand consumers, technology and trends.
We Are Social Sport creates ideas which get you closer to the action so you too can change the game of sports marketing.
WE WORK WITH
- Major League Soccer
- United States
Major League Soccer approached us to help them become a more prominent player in mainstream culture. We wanted to build relevance with the soccer enthusiasts and sports fans and get them to understand what truly makes this League so special and unique.
- Under Armour
- United States
The We Are Social U.S. team was tasked with developing a social campaign supporting Under Armour’s biggest run release of 2021: the Flow Velociti Wind – igniting brand excitement and resonance with runners in a year where they’ve had nothing to train for.
WE ARE GLOBAL SPORTS SPECIALISTS
With passionate sports specialists across multiple global markets, We Are Social Sport can deliver social-first sports marketing at scale.
We’ve shaken up sports sponsorship. We’ve shifted the status quo at World Cups, Olympics, UEFA Champions Leagues, Grand Slams and World Championships.
We’re here to help brands seize moments, break into culture and leave a legacy.
We ARE SPORT-OBSESSED
A team of digital researchers, strategists, creatives and producers who understand the game better than anyone.
GET CLOSER TO THE ACTION: Through an understanding of consumer behaviour, technology and cultural trends, we provide deep insights which supercharge your creative briefs.
EMBRACING CULTURE: This isn’t about reflecting culture, its about creating it. It’s embedded into all of our creative solutions to make our ideas as relevant as possible.
PARTICIPATING: Sport is inherently social so our work needs to be. But we don’t market at communities, we do it for and with them.
MOVING AT THE SPEED OF CULTURE
Creating fame is at the heart of what we do.
We’ve reached over 30 million people with one 45-second video, 75 million with a weekly YouTube series and earned global news coverage from a single image.
But how do we do it?
By future-proofing sport for your next-gen audiences, by closing the gap between brands & communities, owning the culture around sport and ultimately harnessing the true power of the game.
We’re award winning
We’ve won internationally recognised awards for strategic excellence, campaign effectiveness and creativity, including Cannes Lions, Sport Industry Awards, Clio Sport, Webby’s, Crystals, Lovies and more.