Blog - We Are Social USA

Think Forward 2026

Featured | 22 Jan 2026

Think Forward 2026 is your guide to what happens next. It reveals the emerging behaviours, platform shifts and cultural currents shaping the future of social — and what smart brands should do about it.

Digital 2026: In The U.S. 🇺🇸

Featured | 5 Nov 2025

The latest edition of Digital 2026: The United States – the annual report from We Are Social and Meltwater – is here! Traditionally released in Q1, this year marks our first-ever Q4 launch as we move to an end-of-year cadence. That means you’re getting the freshest possible snapshot of how Americans are spending their time […]

Digital 2026

Featured | 15 Oct 2025

Digital 2026 is here! The latest and most comprehensive edition in our Global Digital Reports series, Digital 2026 brings together everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.

🏆 CULTURE IN PLAY 🏆 HOW BRANDS WIN WORLD CUP 2026

Featured | 20 Aug 2025

Built by We Are Social North America’s sport team, Culture In Play is an 80+ page report unpacking the fandom, data, and culture driving the biggest World Cup in history. The World Cup is coming home – and this isn’t your usual tournament. 48 teams. 16 cities. Three countries. Over 6 million fans packing stadiums, […]

We Are Social’s Monday Mashup #758

ByteDance signs U.S. TikTok deal, YouTube rolls out global refresh, YouTube to launch AI clones, and more social media news.

Launching Think Forward 2026: Building Brands at the Speed of Social

Think Forward 2026: Building Brands at the Speed of Social has landed! In this blog, we give you a preview of The Cultural Loop - a strategic framework created to demonstrate how brands are built in social, and a sneak peak at some of this year’s trends.

We Are Social’s Monday Mashup #757

Meta improves Reel recommendations, TikTok Shop launches AI tools, X releases guide for advertisers, and more social media news.

Unlocking the Creator Economy: Relationships over Reach

In this piece, Matt Roberts explores how brands can stay relevant by rethinking how they work with creators and connect with the people behind the scenes who make the internet feel alive.

We Are Social’s Monday Mashup #756

TikTok launches regional event guides, Pinterest to hit TV screens, Reddit launches AI-powered ads, and more social media news.

We Are Social’s Monday Mashup #755

TikTok launches new space for sports clubs, Instagram chief shares thoughts on AI, TikTok protects shoppers from fraud, and more social media news.

Taking a look back on The Feed in 2025

Over the past year, The Feed has documented the biggest trends on social. Check out the top 3 liked posts from the past year and learn why they took over our feeds.

The global trends that shaped social in 2025

We have collated insights from our leaders in APAC, North America and EMEA, presenting a unified view of a diverse media environment that is more integral to brand growth than ever before.

We Are Social’s Monday Mashup #754

Instagram updates Story sharing, TikTok launches Shared Collections, Meta gives Facebook a makeover, and more social media news.

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