Our Insights

The latest edition of Digital 2026: The United States – the annual report from We Are Social and Meltwater – is here! Traditionally released in Q1, this year marks our first-ever Q4 launch as we move to an end-of-year cadence. That means you’re getting the freshest possible snapshot of how Americans are spending their time […]

Digital 2026 is here! The latest and most comprehensive edition in our Global Digital Reports series, Digital 2026 brings together everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.

Built by We Are Social North America’s sport team, Culture In Play is an 80+ page report unpacking the fandom, data, and culture driving the biggest World Cup in history. The World Cup is coming home – and this isn’t your usual tournament. 48 teams. 16 cities. Three countries. Over 6 million fans packing stadiums, […]

Influencer Chronicles Issue #11 is here to keep you in the loop with everything happening in the influencer landscape.

Instagram launches Instants app, X shuts down Communities, TikTok lets creators edit keywords, and more social media news.

In 2025, social’s role as a channel for discovery has accelerated. In this blog, Jim Coleman breaks down what’s been happening and what brands need to know going into 2026. 

Most people around the world already use AI. Here, Kepios founder Simon Kemp takes us through the updates in our latest Digital 2026 Mid-Year Global Update report. The latest report in our ongoing Global Digital Reports series reveals that AI adoption is already considerably more widespread than headlines suggest, and millions of new users continue […]

YouTube launches new features for livestreams, Threads introduces Live Chats, X announces AI updates, and more social media news.

This week, X (re)introduces Voice Notes, Meta launches its new AI model, YouTube brings new AI features to YouTube Create, and more social media news.

It’s that time of the month again! Influencer Chronicles Issue #10 just dropped. In this issue, we cover Alex Cooper hosting the #Hannahversary, the rise of AI "body snatching," and the exact opposite with Pamela Anderson’s 100% real, no-makeup manifesto. Plus, a sprinkle of gossip with Taylor Lautner having a baby with his wife, Taylor (so the baby name is already decided, right?).

Everything we used to know seems to be unravelling all at once. But, what happens to people when the systems they trusted stop making sense? Agalia Tan explores this shift and more in our Digital Culture Review.

Meta teases new Instagram subscriptions, TikTok teams up with Cameo, Meta prepares to launch AI model, and more social media news.