Our Insights

Think Forward 2026 is your guide to what happens next. It reveals the emerging behaviours, platform shifts and cultural currents shaping the future of social — and what smart brands should do about it.

Built by We Are Social North America’s sport team, Culture In Play is an 80+ page report unpacking the fandom, data, and culture driving the biggest World Cup in history. The World Cup is coming home – and this isn’t your usual tournament. 48 teams. 16 cities. Three countries. Over 6 million fans packing stadiums, […]

TikTok drops standalone shopping app, Reddit tests search ads, Meta launches Edits for MacOS, and more social media news.

X lets users share credit, Reddit embraces the For You feed, YouTub adds microdrama subscriptions and more social media news.

Digital 2027 is here! Our latest Global Digital Report is here and is packed with the latest digital milestones, trends, and insights. Here, Kepios & Manochi founder Simon Kemp takes us through the key headlines featured in Digital 2027. More than 1 in 3 people using GenAI as adoption surges It’s been 15 years since we published the […]

Want to see what shaped the influencer landscape last month? Dive into the 14th edition of the Influencer Chronicles!

This week, Meta debuts advances 'Muse Wonder' agentic AI, Bluesky expands it AI-powered app, X restructures subscription pricing, and more social media news.

Meta debuts AI-powered creative tools, Threads rewards top conversations, TikTok rolls out AI shopping assistant and more social media news.

It’s common to wake up in the morning to receive a host of videos from your friends and family, sharing the most outrageous things that happened over the last few hours. But, when everything is turned into a spectacle, we get skeptical. Learn more in this edition of the Digital Culture Review.

Meta brings AI creative assistants to Edits, YouTube previews conversational editing for Shorts, TikTok introduces two-tier agency certification, and more social media news.