Blog - We Are Social USA

Think Forward 2026

Featured | 22 Jan 2026

Think Forward 2026 is your guide to what happens next. It reveals the emerging behaviours, platform shifts and cultural currents shaping the future of social — and what smart brands should do about it.

Digital 2026: In The U.S. 🇺🇸

Featured | 5 Nov 2025

The latest edition of Digital 2026: The United States – the annual report from We Are Social and Meltwater – is here! Traditionally released in Q1, this year marks our first-ever Q4 launch as we move to an end-of-year cadence. That means you’re getting the freshest possible snapshot of how Americans are spending their time […]

Digital 2026

Featured | 15 Oct 2025

Digital 2026 is here! The latest and most comprehensive edition in our Global Digital Reports series, Digital 2026 brings together everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.

🏆 CULTURE IN PLAY 🏆 HOW BRANDS WIN WORLD CUP 2026

Featured | 20 Aug 2025

Built by We Are Social North America’s sport team, Culture In Play is an 80+ page report unpacking the fandom, data, and culture driving the biggest World Cup in history. The World Cup is coming home – and this isn’t your usual tournament. 48 teams. 16 cities. Three countries. Over 6 million fans packing stadiums, […]

We Are Social’s Monday Mashup #781

TikTok promotes microdramas, Meta launches Stories for AI glasses, Threads adds new live chat features, and more social media news.

We Are Social’s Monday Mashup #780

Instagram teases new algorithm feature, Facebook reimagines Creator Studio with new AI app, Instagram updates TV app, and more social media news.

We Are Social’s Monday Mashup #779

Meta announces new AI mode, Threads celebrates huge milestone, Snap launches new AI tools, and more social media news.

The Influencer Chronicles #11

Want to see what shaped the influencer landscape last month? Dive into the 12th edition of the Influencer Chronicles!

We Are Social’s Monday Mashup #778

Meta celebrates the World Cup, Meta reveals AI assistants for Edits, YouTube launches new live music series, and more social media news.

We Are Social’s Monday Mashup #777

Meta launches AI assistant on Facebook, TikTok launches new events app, Meta tests new feature for Reels, and more social media news.

F1 and the Rise of Female Fandoms

Fandoms You Need To Know About is a new series spotlighting sport fandoms that are under-researched, yet rich in character and creativity. Our first edition covers a group that’s growing more influential by the day in F1: female fans.

We Are Social’s Monday Mashup #776

YouTube expands podcast features, Meta announces more subscriptions, YouTube rewards fans, and more social media news.

Report: Social feature superpowers – and how brands can use them

How can brands use social platform features to their full potential? Find out in our new report.

We Are Social’s Tuesday Tune Up #775

Meta is taking a page out of Reddit’s playbook with the launch of Forum and YouTube is upgrading its search bar with a clever new AI companion.

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