Blog - We Are Social USA

Think Forward 2026

Featured | 22 Jan 2026

Think Forward 2026 is your guide to what happens next. It reveals the emerging behaviours, platform shifts and cultural currents shaping the future of social — and what smart brands should do about it.

Digital 2026: In The U.S. 🇺🇸

Featured | 5 Nov 2025

The latest edition of Digital 2026: The United States – the annual report from We Are Social and Meltwater – is here! Traditionally released in Q1, this year marks our first-ever Q4 launch as we move to an end-of-year cadence. That means you’re getting the freshest possible snapshot of how Americans are spending their time […]

Digital 2026

Featured | 15 Oct 2025

Digital 2026 is here! The latest and most comprehensive edition in our Global Digital Reports series, Digital 2026 brings together everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.

🏆 CULTURE IN PLAY 🏆 HOW BRANDS WIN WORLD CUP 2026

Featured | 20 Aug 2025

Built by We Are Social North America’s sport team, Culture In Play is an 80+ page report unpacking the fandom, data, and culture driving the biggest World Cup in history. The World Cup is coming home – and this isn’t your usual tournament. 48 teams. 16 cities. Three countries. Over 6 million fans packing stadiums, […]

Are in-house agency creators the next step in the influencer economy?

In this piece, Sam Grischotti, Amsterdam Managing Director, explores how, as creator fees continue to rise, brands are responding by embedding them in their own teams.

We Are Social’s Monday Mashup #765

Instagram tests links in captions, X updates AI video tools, Facebook expands affiliate program, and more social media news.

The Influencer Chronicles #9

We know you’ve missed us. Influencer Chronicles is back with its #8 edition.

We Are Social’s Monday Mashup #764

X launches live test of X chat, Meta adds new features to Edits, X revamps creator subscriptions and more social media news.

We Are Social’s Monday Mashup #763

Snapchat launches new awards show, Instagram launches thumbnail edits, Threads tests new DM shortcut, and more social media news.

We Are Social’s Monday Mashup #762

This week, TikTok shops launches new features for sellers, Snapchat launches creator subscriptions, LinkedIn combats fake engagement, and more social media news.

The Influencer Chronicles #8

We know you’ve missed us. Influencer Chronicles is back with its #8 edition.

We Are Social’s Monday Mashup #761

Facebook adds new AI features, Threads launches new AI feed personalisation, TikTok rolls out Local Feeds in the U.S., and more social media news.

We Are Social’s Monday Mashup #760

Meta's Creator Marketplace gets new discovery features, YouTube improves auto-dubbing tool, Meta creating AI video app, and more social media news.

Think Forward 2026 Webinar: Building Brands at the Speed of Social

To celebrate the launch of Think Forward 2026: Building Brands at the Speed of Social, we are holding two webinars to dive into the report.

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