We Are Social Gaming
Decoding gaming culture to connect brands with new audiences
Gaming is social
To win over gamers, you’ve got to understand the game. We help brands connect with this passion-fuelled fandom through impactful and meaningful experiences in both gaming and esports.
A dedicated squad of gamers drives our We Are Social Gaming practice. They work with our team and global client portfolio to find the right opportunities for brands to reach gaming and esports communities, setting new high scores in the social gaming space.
WE WORK WITH
the next cultural frontier for brands
Gaming is no longer a subset of mainstream culture, it is a driving force behind it, bringing a wealth of creative opportunities for brands from all industries.
While its fragmented landscape makes it complex to navigate, our social gaming expertise allows us to understand the intricacies of their communities: where they play, how they engage with one another and where brands can add authentic value to their lives.
understanD culture, maximisE impact
We work with brands in four key areas: understanding gaming culture, enhancing gaming experiences, navigating the fragmented gaming ecosystem and maximising impact through a connected amplification approach.
By identifying the best strategic approach and implementing campaigns on gaming platforms that people want to engage with, we’re able to drive tangible results that give brands a competitive edge in-game and IRL.
- EA Sports
- United States
OUR INSIGHT What makes MLS different from other sports leagues – both in North America and the world – is the unique fandom and culture specific to each club. Why not lean into the community around the clubs to power this year’s ratings reveals?See Case Study