Recently, in an exclusive blog post from GlobalWebIndex, we revealed that its latest GWI Social Report shows that Facebook is still the most popular social media platform in terms of members and active users.
However, Facebook dominance fails to hold up when it comes to visitor rates, i.e. the number of internet users who say they’ve visited social platforms in the last month. Here, YouTube takes the top spot with 85% of online adults outside China having visited the site, pushing Facebook, with 76%, into second place.
So, while internet users might not consider themselves active users of YouTube, they are visiting it more than Facebook.