This week, many of the We Are Social team have been enjoying the sunshine, the parties and of course, the amazing creative work on display at Cannes Lions.
And the week got even better on Tuesday, when we were delighted to hear that our work joined the impressive roster of agencies and brands highlighted as the world’s best at the festival, with four shortlisted entries in the Cyber categories from our London and Paris offices.
It’s a simple idea. It allows Hello Bank!’s customers and non-customers alike to fund music projects, helping support the future of the music they love.
It’s a perfect example of the work that has been gaining traction in Cannes – ideas that make a difference, that make the world just a little bit better. It’s also a great example of social thinking in practice, recognising that those who stream music will be passionate about helping sustain its future.
As our blog post about the campaign explains, to get involved, people can visit the Hello Play! platform and connect to their usual streaming service. Then, by listening to songs, users collect a virtual currency called Hello Coins, which they can redistribute to a choice of music projects. Hello Bank! then transforms the Hello Coins into real money to fund these projects.
It’s already created a lot of brand love for Hello Bank! and has been incredibly successful in terms of results, too, with 35 music projects fully funded so far, and even more to come.
We’re incredibly proud of this work, as well as our Cannes shortlisted campaigns for adidas, #allin or nothing and @brazuca, which have picked up huge global recognition over the last year.
We’re confident that these Lions will be the first of many for We Are Social.
