In this week’s Tuesday Tune-Up, we’re looking at some of the most recent actions undertaken by the major social media platforms in response to the Covid-19 pandemic.
Social platforms announce measures to tackle Covid-19 misinformation There’s nothing like a global emergency to bring out the worst in fake news and misinformation. With rumours circulating from the absurd to the downright dangerous, here are some of the measures social platforms have announced to tackle this:
The social media giant also revealed plans to put a ‘coronavirus information centre’ at the top of News Feeds in some countries to direct users to vetted information.
WhatsApp announced plans for a hub that will collate factual information.
Twitter updated its safety policy to prohibit tweets that “could place people at a higher risk of transmitting COVID-19″.
Twitter will use its blue tick verification to confirm authoritative voices around the subject of the coronavirus.
YouTube announced the rollout of a dedicated hub on its homepage for information related to the crisis.
Pinterest has limited search results on terms like “coronavirus” so that Pinners only see reliable information from the World Health Organisation.
As misinformation becomes more and more prevalent during these times, expect to see social platforms continue rolling out more stringent measures to combat this.
Facebook rolls out an abundance of measures to help the community With businesses, large and small, feeling the effect of this pandemic, Facebook has launched several initiatives aimed at supporting businesses to stay afloat and streamline communications in the current climate.
Facebook has revealed plans of a $100 million grant program to help small businesses affected by the coronavirus pandemic. The cash is earmarked for 30,000 small and mid-sized businesses in more than 30 countries to help with rent or operational costs.
The platform has also said that its developer partners will provide free services to health organisations and UN health agencies so they can use Messenger to scale their response to the crisis.
World Health Organisation launches WhatsApp chatbot The World Health Organisation (WHO) has launched a chatbot on WhatsApp to provide information on the coronavirus pandemic. After texting ‘Hi’ to begin chatting, people will be able to access official information about the virus. The WHO says that information will be updated daily and it’s currently only available in English. Arabic, Chinese, French, Russian, and Spanish are to follow in “coming weeks”.
World Health Organisation goes live on TikTok The WHO last week held two live streams on short video platform TikTok. It shared tips on staying safe and preventing the spread of the coronavirus, and answered questions in real-time. Check out the WHO’s TikTok profile here for its latest content.
Snapchat releases mental health platform early Snapchat is looking to support its users’ mental health during the coronavirus crisis, by announcing the early rollout of its ‘Here For You’ feature. The platform says that Here For You “will show safety resources from local experts when Snapchatters search for certain topics, including those related to anxiety, depression, stress, grief, suicidal thoughts, and bullying.” Here For You has also been expanded to surface mental health resources when users search Snapchat for terms such as “coronavirus” and “COVID-19.”
Snapchat’s camera tool, Snap Camera, allows people to overlay their faces with an augmented reality filter, turning them into a talking toilet paper roll (topical) or slice of pizza—or evening out skin tone for those who would prefer not to apply makeup while working at home.
Canadian hallmark Tim Hortons showed their love and appreciation to frontline healthcare workers the most Canadian way possible.
Starting today, our coffee trucks will be out serving free coffee to those serving communities across Canada. Today we were at St. Michael’s Hospital in Toronto – thank you to all of the doctors, nurses and hospital employees working hard to keep us safe! pic.twitter.com/qNg7haVAqJ
On the flip-side, Australia’s very own Gerry Harvey has been absolutely roasted, and rightfully so, for admitting to capitalising on the pandemic. #BoycottHarveyNorman has been trending across social media, with many outraged at the billionaire owner for bragging about the coronavirus presenting an “opportunity” for his brand to increase its sales during an interview on Nine’s 60 Minutes. Not exactly what you want to see from Australia’s biggest advertising spender.
This edition of the Tuesday Tune-Up was prepared by Ben Mayor, with additional reporting by Lauren Underwood.
