Blog - We Are Social Canada

Think Forward 2026

Featured | 22 Jan 2026

Think Forward 2026 is your guide to what happens next. It reveals the emerging behaviours, platform shifts and cultural currents shaping the future of social — and what smart brands should do about it.

DIGITAL 2026: IN CANADA 🇨🇦

Featured | 5 Nov 2025

The latest edition of Digital 2026: Canada – the annual report from We Are Social and Meltwater – is here! Traditionally released each February, this year marks our first-ever Q4 launch as we shift to an end-of-year cadence going forward. That means a more up-to-date view of how Canadians are spending their time (and dollars) […]

Digital 2026

Featured | 15 Oct 2025

Digital 2026 is here! The latest and most comprehensive edition in our Global Digital Reports series, Digital 2026 brings together everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.

We Are Social’s Monday Mashup #766

This week, Meta is working overtime to get creators posting on Facebook, YouTube introduces a new AI video tool, and X brings back downvoting. Meanwhile, the Oscars gave us a new Leo DiCaprio meme format, and the Dune 3 edits have begun. Read on for more social media news. Meta rewards creators for posting on […]

Are in-house agency creators the next step in the influencer economy?

In this piece, Sam Grischotti, Amsterdam Managing Director, explores how, as creator fees continue to rise, brands are responding by embedding them in their own teams.

We Are Social’s Monday Mashup #765

Instagram tests links in captions, X updates AI video tools, Facebook expands affiliate program, and more social media news.

The Influencer Chronicles #9

The #9th edition of the Influencer Chronicles is here, and let’s just say February didn’t come to play. While last month was about the “death” of the luxury trip, this month we’re witnessing the birth of the “Originator.” Consider this your front-row seat to the culture shifts that defined the shortest (but loudest) month of […]

We Are Social’s Monday Mashup #764

X launches live test of X chat, Meta adds new features to Edits, X revamps creator subscriptions and more social media news.

We Are Social’s Monday Mashup #763

Snapchat launches new awards show, Instagram launches thumbnail edits, Threads tests new DM shortcut, and more social media news.

We Are Social’s Monday Mashup #762

This week, TikTok shops launches new features for sellers, Snapchat launches creator subscriptions, LinkedIn combats fake engagement, and more social media news.

Why YouTube Is the New Primetime

In this piece, Rebecca Coleman looks back at 2025, exploring the one shift that was impossible to ignore: YouTube fundamentally taking ownership over where and how audiences find entertainment.

The Influencer Chronicles #8

We know you’ve missed us. Influencer Chronicles is back with its #8 edition.

We Are Social’s Monday Mashup #761

Facebook adds new AI features, Threads launches new AI feed personalisation, TikTok rolls out Local Feeds in the U.S., and more social media news.

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