Our Insights

Today we launch Think Forward 2025: The Liveable Web, identifying five trends we expect to play out on social in the next 12 months. Here you can see an overview of each of these and discover how Think Forward could help shape your brand’s marketing strategy in 2025.

Enter The Liveable Web: separating joy from progress and prioritising slower consumption.

Bluesky gains popularity, Threads starts testing custom feeds, YouTube launches gifting in live streams and more social media news.

With Think Forward: The Liveable Web launching on November 21st, we’re taking a nostalgic look at the trends featured in past reports. Were we on the money? Here are the reports from the past four years...you decide! 

With Think Forward: The Liveable Web launching on November 21st, we’re taking a nostalgic look at the trends featured in past reports. Were we on the money? Here are the first five reports… you decide! 

Instagram introduces message filters, X launches 'Lightning Notes' project for faster Community Notes, YouTube adds new features to its Studio, and more social media news.

Instagram downgrades quality of unpopular posts, YouTube adds Polls to Shorts, social gets spooky for Halloween, and more social media news.

Another quarter for big online milestones. Here, Kepios founder Simon Kemp takes us through the updates in our latest Digital 2024 report. 2024 has been a year packed with impressive digital milestones, and that trend shows no signs of slowing as we enter the final quarter of the year. As we’ll explore in detail in […]