Blog - Page 2 of 55 - We Are Social Canada

Are in-house agency creators the next step in the influencer economy?

In this piece, Sam Grischotti, Amsterdam Managing Director, explores how, as creator fees continue to rise, brands are responding by embedding them in their own teams.

We Are Social’s Monday Mashup #765

Instagram tests links in captions, X updates AI video tools, Facebook expands affiliate program, and more social media news.

The Influencer Chronicles #9

The #9th edition of the Influencer Chronicles is here, and let’s just say February didn’t come to play. While last month was about the “death” of the luxury trip, this month we’re witnessing the birth of the “Originator.” Consider this your front-row seat to the culture shifts that defined the shortest (but loudest) month of […]

We Are Social’s Monday Mashup #764

X launches live test of X chat, Meta adds new features to Edits, X revamps creator subscriptions and more social media news.

We Are Social’s Monday Mashup #763

Snapchat launches new awards show, Instagram launches thumbnail edits, Threads tests new DM shortcut, and more social media news.

We Are Social’s Monday Mashup #762

This week, TikTok shops launches new features for sellers, Snapchat launches creator subscriptions, LinkedIn combats fake engagement, and more social media news.

Why YouTube Is the New Primetime

In this piece, Rebecca Coleman looks back at 2025, exploring the one shift that was impossible to ignore: YouTube fundamentally taking ownership over where and how audiences find entertainment.

The Influencer Chronicles #8

We know you’ve missed us. Influencer Chronicles is back with its #8 edition.

We Are Social’s Monday Mashup #761

Facebook adds new AI features, Threads launches new AI feed personalisation, TikTok rolls out Local Feeds in the U.S., and more social media news.

We Are Social’s Monday Mashup #760

Meta's Creator Marketplace gets new discovery features, YouTube improves auto-dubbing tool, Meta creating AI video app, and more social media news.

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