Our Insights

Enter The Liveable Web: separating joy from progress and prioritising slower consumption.

In this month’s edition of The Influencer Chronicles the debate heats up over AI influencers: innovative or inauthentic? Another bizarre bath water controversy makes headlines, and Tammy Hembrow marks the end of her seven-month marriage

YouTube launches AI-powered search tool, TikTok gamifies live streaming, Threads expands Hidden Words feature, and more social media news.

Meta launches first AI-powered video tool, Instagram launches teleprompter tool on Edits, Facebook is turning all videos into Reels, and more social media news.

This year Canada Day looks notably different from previous years. Standing in stark contrast to a nation reckoning with the scars of its past, in 2025, Canadians are exemplifying a newfound national pride. Recent socioeconomic developments under the new US administration have evoked patriotism as Canadians define their national identity by what they’re not; distinguishing […]

In our recent panel, We Are Social Sport UK’s creative director Tom Brandhorst took us behind the scenes of our recent Lucozade campaign, Ice Kick with Jude Bellingham. Read on for his top takeaways from the talk.

Snapchat launches new AR gaming tools, TikTok adds new feed filter tools, LinkedIn launches new ad options, and more social media news.

It’s Influencer Chronicles time again Influencers at the White House, Met Gala gossip, Gay Fabulous Farms, and Justin Bieber’s never-ending drama. You’re not gonna want to miss this one.

Our weekly news update covers XChat, review updates for Meta and YouTube and a really clever cat.

This report gives context to the past and current experiences of the 2SLGBTQIA+ community in Canada to inform how brands should consider Pride Season 2025.