Our Insights

We have collated insights from our leaders in APAC, North America and EMEA, presenting a unified view of a diverse media environment that is more integral to brand growth than ever before. 

Instagram updates Story sharing, TikTok launches Shared Collections, Meta gives Facebook a makeover, and more social media news.

Meta launches new support hub and AI assistant, TikTok launches Nearby Feed, Instagram tests early access Reels, and more social media news.

YouTube expands its Gen AI features, Threads makes group chats easier, YouTube tests customisable feeds, and more social media news.

Vine is back, TikTok partners with Amazon Music, Threads targets podcasters, and more social media news.

Meta expands AI video feed, TikTok launches new AI tools, Threads puts a stop to doom scrolling, and more social media news.

The latest edition of Digital 2026: Canada – the annual report from We Are Social and Meltwater – is here! Traditionally released each February, this year marks our first-ever Q4 launch as we shift to an end-of-year cadence going forward. That means a more up-to-date view of how Canadians are spending their time (and dollars) […]

It’s your favourite time of month, feast your eyes on this month’s Influencer Chronicles – nostalgia, new eras & Lily’s comeback. Read on for this month’s top influencer stories On the radar T-PAIN X CROCS LAUNCH ‘BOOTS WITH THE FUR” Beauty creators often struggled to correctly pronounce “La When Crocs decided to make a knee-high […]