Our Insights

Our new Digital 2024 July Global Digital Statshot Report – published in partnership between Meltwater and We Are Social – delivers plenty of impressive numbers and trends, together with a rich selection of insights into how the world’s digital behaviours are evolving.

YouTube adds a host of new features, Meta adds new AI image tools, X launches new AI user summaries and more social media news.

YouTube tests AI radio and rolls out song recognition tool, X launches AI-powered Trend Genius ads, Snapchat launches niche sports series and more social media news.

We're diving into the The Feed with trends including sports brands creating soothing content, the BeyHive supporting Beyoncé's Country music career, and edating blurring the lines between on and offline romance.

noplace hits No. 1 on the App Store, Snapchat releases new personalisation features, Meta changes its 'Made with AI label' and more social media news.

Pinterest users can now turn boards into videos, Snapchat celebrates Euro 2024, Meta begins rolling out AI characters for creators and more social media news.

Social media is becoming less social and more about deep connections to smaller communities. In this blog, Devon Vipond argues that how brands connect with and measure their impact on the new phase of social requires us to understand a different set of rules.

TikTok introduces new AI avatars and translation tools, Instagram launches “Close Friends on Live”, TikTok adds new UGC options to its ‘Out of Phone’ ads and more social media news.