Our Insights

Instagram's new test helps creators get feedback on their Reels, LinkedIn adds more AI tools and a premium ad spot, TikTok tests message streaks and more social media news.

Instagram is testing unskippable video ads, Threads launches new desktop, Instagram is testing "trial reels" and more social media news.

TikTok announces a range of new ad updates and a feature for music artists, Instagram is experimenting with a new meme feature, X is preparing to make likes private, and more social media news.

Today, we launched a new report: Braving The Backlash: How Sports Brands Can Take a Stand on Social. In this blog, Dan Parker, explains how it can help brands stand up to online hate. 

Brands are increasingly comfortable producing phone-shot content, but, does shooting on a phone in of itself signal truth to audiences any more? And, is it possible or wise for a brand to meaningfully present itself as a real person in the world? In this piece, Dan Keefe explores just that.

TikTok starts labelling externally created AI content, Meta and X adds new AI tools for ads, Meta updates its business subscriptions and more social media news.

A new wave of youth has been creating its own version of social, in the form Gen Alpha. But louder even than Alpha’s presence itself is the response from other generations. In this piece, Mira Kopolovic, examines how Gen Alpha’s new codes of youth culture are having a ripple effect on Gen Z’s values.

Instagram update will show more content from smaller creators, Snap adds a host of new features, Meta adds new AI labelling and more social media news.