We Are Social’s Monday Mashup #650


Meta and Amazon team up on new in-app shopping feature 

Meta is launching a new in-app shopping feature with Amazon that will allow customers to link their Facebook and Instagram accounts to their Amazon account to shop through the apps. An Amazon spokesperson said “For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps. Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience.”

Snap has updated its AR development tool

At its sixth annual Lens Fest AR developer conference, Snap announced it is releasing a new version of its AR development tool to developers – the Lens Studio 5.0 Beta. The new tool is designed to support more advanced AR development with increased productivity including new AI capabilities, one powered by OpenAI. Snap has partnered with OpenAI to offer a new ChatGPT Remote API that will allow developers to leverage ChatGPT in their Lenses. Developers will be able to generate text-based content to create new types of experiences for users. This might look like Lenses that feature quizzes, or new types of Lenses that change the camera style by applying filters based on the user’s prompt.

TikTok will shut down Creator Fund in favour of Creativity Program

TikTok has announced that it’s shutting down its original $1 billion Creator Fund and shifting the focus to its newer Creativity Program. Starting December 16, the Creator Fund will be discontinued and creators who are currently enrolled in it can switch to the Creativity Programme. In February, TikTok introduced the Creativity Program and said the fund would result in higher payouts for popular creators.The Creator Fund, on the other hand, has been criticised for low payouts. 

In other news

Instagram is has a number of updates including testing a feature to let you turn off read receipts for DMs, a ‘Notify’ sticker for Stories, the ability for users to add song lyrics to Reels, new ways to react and respond to Notes in DMs, and the ability to archive stories while they’re active. X has launched timestamp links for video uploads.