We Are Social Gaming: It’s time to change the game


It’s “new year, new you” for our gaming offering, We Are Social Gaming. Here, Rachel Rakowski, our Global Head of Gaming, explains how we’ve levelled up our award-winning services within the gaming space. 

Games are today’s most engaged social platforms. With their own audiences, codes, and specificities, they take the concept of ‘social’ media to another level by allowing users to not only share content, but share experiences in real time. 

Through games, players are able to immerse themselves directly in the content, forming deep, emotional connections to the games and world around them. It has had such a profound effect on users, that it’s permeating the digital world and becoming part of people’s IRL selves, contributing to ultra-connectivity and increased engagement.

With more than 3.4 billion gamers worldwide and over 90% of Gen Z playing games, it’s safe to say that gaming is no longer a niche. It has firmly cemented itself as part of culture. While it might be tough for brands to win their hearts, once on board they’re considered to be the most loyal fans and ambassadors. 

This is why every brand, in every industry, is going all in in the gaming space (as you may have noticed).

In this busy and competitive market, we’re not just following the crowd at We Are Social Gaming. We know that brands and developers need to think differently to cut through the noise. Gaming spaces are not like traditional media, and there’s no ‘one size fits all’ approach. 

That’s why we’ve developed three new, distinct offerings to help brands change the game on their terms:

Levels to Play

Helping brands find their place in the gaming space

Getting into games can be tough, with its own audience and specificity, it can be difficult to know where to begin and what will work for your brand.  This is where we come in. We simplify this process by showing you there are levels to play and multiple ways to win in the world of gaming. No matter your budget or ambitions, we can create a bespoke solution that works for you. Putting your products and services at the very centre of conversation.

Master Your Game

Building next-level campaigns for developers & publishers

We often say that “culture moves at the speed of social” and these days, trends come and go at the blink of an eye. As a game developer or publisher, your focus is on creating the best game experience possible for your players. This means time is often invested in making the product great, and communicating product-focused updates and patch notes to players, over community-focused marketing. 

Our offering goes beyond product by covering the entire funnel from tip-to-tail, providing a connected and amplified approach which fully engages the community. This allows us to improve the longevity of your products, and to cut through the noise of social media to build interest and loyalty for your games, from virtual to IRL. We help you master your game by delivering a socially-led creative solution that’s focused on brand building, conversion, and player retention across new and existing titles.

Co-op campaign

Connecting brands and developers for maximum impact

We don’t just rest on our laurels here at We Are Social, we are constantly looking for new ways for your brand to win and to reach new audiences. This is why we’ve created our Co-Op Campaigns offering. We create meaningful partnerships with big brands and developers, introducing each to new audiences and creating Ideas Worth Talking About that help shape culture. Together, we find new ways for brands to win, pushing beyond the limits of their own imaginations and creativity. 


I’m so excited to start working with our current clients, as well as welcoming new gaming and non-endemic brands to the fold, to take their marketing campaigns to the next level. We’ll be focused on work that’s rooted in culture, driving connections between people, communities, and brands, all while crafting messages meaningful to our clients’ audiences and providing meaningful ROI. 

If this sounds like a journey you want to be a part of, get in touch – we’d love to hear from you.