YouTube tests AI radio and rolls out song recognition tool
YouTube is testing a new AI-generated radio feature for select Premium users in the U.S. The feature will create custom radio stations through text prompts based on what they want to hear – for example, “catchy pop choruses” or “upbeat anthems”. For those with access, a card will appear on the home feed with “Ask for music any way you like” which opens a conversation tab to enter the prompt.
Image credit: YouTube
YouTube is also adding a song recognition feature in its search bar. Users can sing, hum or play a song and YouTube will find it in its catalogue.
X launches AI-powered Trend Genius Ads
X is introducing “Trend Genius” ads that use AI to boost ads at conversation peaks. Using X’s AI system, Trend Genius ads track trending topics and then place ads alongside them. Advertisers will select the topics they want to be associated with, for example, the Olympics, and then when that topic is trending, X will automatically place their ad on the platform.
Image credit: X
Snapchat launches niche sports series
Snapchat is launching its “Snap Sports Network” with a team of sports creators presenting niche sports news. The network will focus on alternative sports including dog surfing, extreme ironing, professional pillow fighting, and water bottle flipping. The network will include four primary anchors including Kris London and Rachel DeMita, along with other traditional sports influencers. There will also be sponsorship opportunities, with e.l.f. Cosmetics signed on to sponsor the initial episodes of the series.
Users can create an event on Eventbrite and share it directly to TikTok with a link to buy tickets overlaid on their video. Creators can add multiple event links to their videos, with users being shown the most relevant event for them based on their location.
Image credit: TikTok
Snapchat opens AR Art experience
Snapchat has opened a new AR experience in partnership with The Lincoln Center’s “Ghost Variations” exhibition. Visitors need to download Snapchat to experience the AR activations around each display.
Image credit: Snap
The exhibit is based on the deteriorating mental health of composer Robert Schumann, who spent his final years of life in a psychiatric asylum. The AR project shows busts of Schumann, and other contemporary artists, as AR sculptures. Snap worked with digital artist and sculptor Sophie Kahn who played Schumann’s music underwater and recorded the wavelengths. She then mapped them onto the sculptures as a visual embodiment of how we listen to music.
