Sky Broadband #NoMoreExcuses

Entertainment Sky Broadband United Kingdom
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Sky Broadband #NoMoreExcuses video case study

The Brief

As the UK faced the onslaught of lockdown, people across the country were asked to stay at home. With nowhere to go, the nation’s demand for broadband surged, with usage doubling practically overnight; upending how we work and play from home.

Sky Broadband wanted to showcase their high speed broadband network’s ability to serve the nation during this trying time. 

OUR INSIGHT

Online gaming is fraught with distractions like lag, becoming barriers to immersion and performance.

THE IDEA

Create the ultimate gaming environment with super reliable, superfast Sky Broadband and put excuse-makers to the test.

We partnered with Activision to create ‘The Safehouse’; enlisting Vikkstar & Calfreezy to lead two teams of excuse-makers in an epic livestream.

Results

PEOPLE TOOK NOTICE

The campaign received 84 million impressions across all channels. Sky ran targeted ads across Twitter and Youtube and the use of influencers helped to build engagement with relevant gaming audiences.

POSITIVE SENTIMENT

Sentiment and engagement was particularly strong on our YouTube hub, with our tournament video attracting 7.4k likes vs 1k dislikes.

ENGAGED A CORE AUDIENCE

200k users viewed the talent’s live streams, with Vikkstar’s audiences watching for an impressive average of 12 minutes.

THUMB STOPPING CAMPAIGN FILMS

The campaign films gained 4.5 million views. That’s a whole load of people learning more about Sky’s broadband offering.

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