Our Insights

Digital 2021 Hong Kong

Featured | 27 Jan 2021

Hong Kong internet users spent on average almost a whole hour more online each day in 2020 compared to the previous year. The time spent on the internet daily has increased from 6 hours 16 minutes a year ago to 7 hours 15 minutes today, following a year of Covid-19 related lockdowns, which curtailed many […]

A decade in sport: reflections on 10 years at We Are Social

Featured | 21 Sep 2021

Celebrating a decade at the agency, Head of Sport Joe Weston looks at some of his highlights from the past ten years.

Social media users pass the 4.5 billion mark

Social media users have passed the 4½ billion mark, but there are also big new numbers for Internet users in China, TikTok’s active user base, and Facebook’s advertising audience.

WE ARE SOCIAL’S MONDAY MASHUP #558

Reddit launches gamified Predictions feature, Twitter tests ads in replies, and more in our Monday Mashup

China: Out of Lockdown

Our global R&I team shares the lessons that can be learned from China for those markets at different stages of the pandemic.

Creating in a Crisis: How Covid-19 is impacting influencer marketing in the UK

Our Global Head of Cultural Insights Lore Oxford examines how creators across the UK are adapting during the pandemic.

In Lockdown: The food revolution

Here, Research & Insight Analyst Paula Navarro examines changes in the food behaviours during the pandemic.

In Lockdown: The impact on the global gig economy

R&I Director, Devon Vipond explores the most lucrative businesses and platforms that underpin the gig economy, and their current and expected changes.

Six feet from love: Dating during a pandemic

In the latest in our 'In Lockdown' series, Strategist Matt Friedman examines changes in online dating during the pandemic.

In Lockdown: The show must go on

In the latest instalment of our In Lockdown series, our Insights Analyst Oriol Fernandez examines shifts in the entertainment industry.

In Lockdown: A world without sport

Our Senior R&I Executive, Saad Abukhadra looks at the impact Covid-19 is having on sport, and what brands can do to react now, and prepare for the future.

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