Our Insights

Enter The Liveable Web: separating joy from progress and prioritising slower consumption.

Think Forward 2026: Building Brands at the Speed of Social has landed! In this blog, we give you a preview of The Cultural Loop - a strategic framework created to demonstrate how brands are built in social, and a sneak peak at some of this year’s trends.

Meta improves Reel recommendations, TikTok Shop launches AI tools, X releases guide for advertisers, and more social media news.

In this piece, Matt Roberts explores how brands can stay relevant by rethinking how they work with creators and connect with the people behind the scenes who make the internet feel alive.

TikTok launches new space for sports clubs, Instagram chief shares thoughts on AI, TikTok protects shoppers from fraud, and more social media news.

Over the past year, The Feed has documented the biggest trends on social. Check out the top 3 liked posts from the past year and learn why they took over our feeds.

We have collated insights from our leaders in APAC, North America and EMEA, presenting a unified view of a diverse media environment that is more integral to brand growth than ever before. 

Instagram updates Story sharing, TikTok launches Shared Collections, Meta gives Facebook a makeover, and more social media news.

Meta launches new support hub and AI assistant, TikTok launches Nearby Feed, Instagram tests early access Reels, and more social media news.

YouTube expands its Gen AI features, Threads makes group chats easier, YouTube tests customisable feeds, and more social media news.