Our Insights

Digital 2021 Hong Kong

Featured | 27 Jan 2021

Hong Kong internet users spent on average almost a whole hour more online each day in 2020 compared to the previous year. The time spent on the internet daily has increased from 6 hours 16 minutes a year ago to 7 hours 15 minutes today, following a year of Covid-19 related lockdowns, which curtailed many […]

A decade in sport: reflections on 10 years at We Are Social

Featured | 21 Sep 2021

Celebrating a decade at the agency, Head of Sport Joe Weston looks at some of his highlights from the past ten years.

We Are Social’s Monday Mashup #560

Facebook changes its corporate branding to Meta, Instagram's link stickers roll out to everyone and more, in our Monday Mashup.

We Are Social’s Monday Mashup #559

Instagram announces Collabs, Pinterest launches a Watch tab and more, in our Monday Mashup.

Social media users pass the 4.5 billion mark

Social media users have passed the 4½ billion mark, but there are also big new numbers for Internet users in China, TikTok’s active user base, and Facebook’s advertising audience.

WE ARE SOCIAL’S MONDAY MASHUP #558

Reddit launches gamified Predictions feature, Twitter tests ads in replies, and more in our Monday Mashup

China: Out of Lockdown

Our global R&I team shares the lessons that can be learned from China for those markets at different stages of the pandemic.

Creating in a Crisis: How Covid-19 is impacting influencer marketing in the UK

Our Global Head of Cultural Insights Lore Oxford examines how creators across the UK are adapting during the pandemic.

In Lockdown: The food revolution

Here, Research & Insight Analyst Paula Navarro examines changes in the food behaviours during the pandemic.

In Lockdown: The impact on the global gig economy

R&I Director, Devon Vipond explores the most lucrative businesses and platforms that underpin the gig economy, and their current and expected changes.

Six feet from love: Dating during a pandemic

In the latest in our 'In Lockdown' series, Strategist Matt Friedman examines changes in online dating during the pandemic.

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