Our Insights

X's AI chatbot 'Grok' will launch this week, more advertisers are abandoning X, Google's Bard AI chatbot can now answers questions about YouTube videos, Snapchat tests ad-free subscription plan and more in our weekly roundup.

Yesterday, we held a LinkedIn Live to discuss Mischief Mode - a trend from our recently released report, Think Forward: The Social Reckoning. As social media and the internet become more commoditised, users are breaking out of the sameness by channelling their rebellious spirit - to hear more about the trend, click here to watch Head of Planning James Honda-Pinder, and Planner Agalia Tan, discuss the meaning of Mischief Mode, and its significance in shaping social in 2024.

Instagram launches new creation tools for Stories and Reels, YouTube helps record companies flag AI fakes, and more in our weekly roundup.

Yesterday, we held a LinkedIn Live to discuss Post-Representation - a trend in our recently released report, Think Forward: The Social Reckoning. As notions of identity compound and deepen, communities want to see messy complexity over neat narratives - to hear more about the trend, click here to watch Research & Insight Analyst Amni Raihan, and Strategist Lorenzo Perosino discuss the meaning of Post-Representation, and its significance in shaping social in 2024.

Meta and Amazon team up on new in-app shopping feature  Meta is launching a new in-app shopping feature with Amazon that will allow customers to link their Facebook and Instagram accounts to their Amazon account to shop through the apps. An Amazon spokesperson said “For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps. Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience.” […]

To mark the release of Think Forward 2024: The Social Reckoning, we are running two webinars on 14th November, where Global Chief Strategy Officer, Mobbie Nazir and Head of Research & Insight Paul Greenwood will talk through the five trends that will be shaping social over the next 12 months.

This week’s social media news includes X’s AI chatbot, TikTok’s grocery plans in the US, and more.

Our report Think Forward 2024: The Social Reckoning, identifies five trends predicted to play out on social media in the next 12 months.

This trends report unpicks the complex web of consumer behaviour online, and explores the role brands can play in reflecting and shaping it.