We Are Social’s Tuesday Tune Up

This week, Meta is updating a few of its video features, including a fun new AI tool to transform yourself into a cartoon and switching all Facebook videos to Reels. Meanwhile, a misunderstanding on Love Island USA has turned into a new meme, and people are standing up for their partners on TikTok in a new wholesome trend. Read on for more social media news. 

Meta launches first AI-powered video tool

Image credit: Meta

Meta is making its first AI-powered video tool available in the Meta AI and Edits app. The new “Restyle” option will allow you to completely change the context of your video clips. For example, you can use the AI filters to make it look like you’re in an animation or living underwater. There is not yet the option to use text prompts, but Meta has created over 50 presets that are free for a limited time. 

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Instagram launches teleprompter tool on Edits

Image credit: Instagram

Instagram’s video editing app, Edits, has launched a helpful new teleprompter tool. You will be able to upload your script, and it will be displayed as rolling text right below the front-facing camera on your device.

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Facebook is turning all videos into Reels

Image credit: Facebook 

Facebook has announced that all videos on the platform will soon be uploaded as Reels. The video tab on the app will also be renamed “Reels” and all video content will be in one place. While it makes no difference to the videos that are recommended to you, it might be a bit annoying for creators. For example, horizontal videos will appear in a vertical feed, and long videos will be mixed in with shorter ones. The change will be rolled out over the next few months.

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Reddit launches AI tool for community insights 

Image credit: Reddit 

Reddit has launched a new AI-powered tool called Reddit Community Intelligence to help brands tap into subreddit conversations without manual browsing. Brands will be able to test campaign ideas based on Reddit discussions and track brand sentiment across different communities.

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YouTube launches shopping stickers

Image credit: YouTube

YouTube is launching new shopping stickers on Shorts. Previously, users would see a shopping banner in the bottom corner of the video,  but the new sticker is directly on the video and is editable by the creator. The sticker is proving successful with YouTube stating that Shorts with Shopping product stickers saw over 40% more clicks on products than Shorts with the Shopping button during the feature’s trial. 

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🔥Trending this week 🔥

🤰 This mamacita Love Island moment is now a trending audio.

🌊 This new editing style fuses classic vine formats with millennial humour.

👿 You better listen up and hear about our significant others’ special interests.

🏈 Sports brands are getting in on the mixed media template that brings carousels to life.

🐕 This sound has got people sharing their pets’ quirks.

👾 Upload your photo and let AI guess what happens next.

In other news

🧵Threads tests spoiler-free feeds.

📱Is “Own” the new TikTok rival? 

🔄Instagram tests repost feature.

👻Snapchat shares trends insight report. 

👎LinkedIn’s AI writing assistant isn’t very popular.

📹 YouTube will soon have Google’s VEO AI tool.