Think Forward 2024

Having reached peak stimulus, content is finding more nuanced ways to hold people’s focus.

As notions of identity compound and deepen, communities want to see messy complexity over neat narratives.

As the power balance between online and offline is shifting, people expect greater interplay between worlds.

In search of mainstream collectivity, everyday users are acting like ultra-fans.

As social media and the internet become more commoditised, users are breaking out of the sameness by channelling their rebellious spirit.