Twitter buys Magic Pony, grants advertisers more access to video statistics It’s a busy week for Twitter. The social media network has announced it’s paying $150 million to buy Magic Pony, a start-up which uses A.I. to build systems for visual processing. Twitter believes this will help them deliver better quality live video content.
Meanwhile, Twitter also announced a partnership with Innovid, a video company that grants advertisers greater access to stats on who is watching their ads. It’s a clear indication that Twitter is taking video streaming seriously, and that’s great cheer for digital consumers, and investors too.
Apple gives iMessage a much needed sprucing up But quite possibly only after realising that their own social network seems to be falling behind the likes of Whatsapp, Line, WeChat and Facebook Messenger (depending where you’re from, of course). The new features include new emojis, handwritten notes, sticker packs and ‘invisible ink’. No complaints, at all!
Facebook, Youtube and Twitter are where more than half of online users get news from
