Email marketing goes social
We don’t see email going down the path of the dinosaurs any time soon. As did print and TV, email is evolving with its social environment, in adopting social functionalities in the form of embedded social sharing options. One of our predictions for 2012 will be the prevalence of social sharing, and like what this infographic by GetResponse suggests, brands will increasingly include sharing links or widgets within their emails as they allow subscribers to conveniently share branded content through their personal social networks, and have proven to yield greater click through rates for those messages shared as well.
Email will remain relevant, and this sentiment is similarly echoed in our previous post on how email reigns as the most preferred means of communication consumers choose to have with brands. Along with the changing tides, much like how print newspapers and magazines went digital, from computer screens to iPad screens, email will leap from a subscribers’s personal email account to their wider social networks, and instead of being consumed by one, can be shared amongst many.