Five Friday Facts #12


How Chinese luxury online shoppers share information
Data from iResearch shows that 97.1% of Chinese luxury online shoppers are willing to share product information and the website from which they purchased luxury goods. Amongst these online shoppers, 21.9% share information via Weibo, which has yet to surpass the 22.9% of shoppers who share while chatting with friends. iResearch’s data also demonstrates that recommendations by friends triumph online advertising in referring new users to luxury shopping websites, in which 44.7% were referred by friends’ recommendations whereas 42.9% reacted to online advertisements.

Online shopping behaviour of women in the US
Ekaterina Walter of The Next Web pulled together certain statistics of women that marketers need to know to better engage, or advertise, to them. 78% of women in the US use the Internet to seek product information before making a purchase, 33% research products and services on-line before buying offline, and 92% pass along information about deals or finds to others. These statistics illustrate the need for brands to capitalise on consumers’ willingness to share information through social media by improving social sharing functionalities of their branded online platforms.

Importance of online advertising in Asia
Online advertising is very relevant in Southeast Asia, where over 70% of its Internet users actually claim to be very influenced by website advertisements on social media. 7 out of 10 Southeast Asian consumers have “liked” or followed a brand on a social media platform, which is markedly more than the global average of 52%.

YouTube numbers
Online video consumption just keeps on growing. YouTube now serves more than 4 billion daily video impressions, with almost 60 hours of fresh content uploaded every single minute, which is a 25% increase from the 48 hours of new content users were uploading onto the site back in May 2011. More juicy numbers at its onehourpersecond website.

World map of social networks

With more than 800 million users, out of which 202 million are from Asia alone, Facebook is slowly but surely taking over the position of top social network in various countries from many local social networks. In a list compiled by Italian digital strategist Vincenzo Cosenza, Facebook has secured the number 1 spot in a total of 127 countries out of 136 countries listed. However, there are still several dominant local social networks in Asia, namely China, where Facebook is banned, South Korea, and Vietnam. The map excludes Japanese social network Mixi, which was still more popular than Facebook in June 2011. According to our SDMA Japan report published last December, Mixi triumphs over Facebook in terms of number of registered users, with 24.7 million compared to Facebook’s 5.2 million, although the number of active users is uncertain.