Social Service: Who Cares?
Following our recent post on social customer service, we received this interesting infographic from the team over at SoftwareAdvice.com.
The data in the findings speak for themselves, but the interesting thing to note is that so many brands seem to do nothing at all about responding to customer service enquiries via social media.
The issue is that if you don’t respond to people’s requests for help, your competitors might.
Brands need to decide how they’re going to manage social enquiries, and not responding is not a strategy.
Infographic c/o SoftwareAdvice.com.