Top Facebook Pages in Asia, Dec 2012
SocialBakers has published its latest edition of Top Facebook Pages around the world for the month of December. Last month, new features such as top content in the country and change in engagement rate were added to the infographics. This month there is yet another significant change – global pages are now included in the report with a count for local fans. Here’s a selection of reports on some of the Asian countries – India, Pakistan, Philippines, Thailand and Malaysia.
India’s Facebook users grew by 2 million in December reaching 63 million Facebook fans from the country. With brands’ global Facebook pages being included in this month’s report, it is interesting to note that 25% of Intel’s global page accounts for fans from India. Another such global page is Levi’s that has 23% of its fans from India. When it came to most popular content in the India, it’s not a surprise that Cricket related content topped the chart.
Pakistan touched the 8 million milestone in December by adding 200,000 new fans to Facebook. Similar to India, Intel was the third post popular brand page in Pakistan with close to a million Pakistanis Liking the page. When it came to media, the most popular media page was National Geographic’s global page which has 307,738 fans who are Pakistanis. However, local content from Ufone and OLX Pakistan garnered the most popular posts. This shows that fans engaged largely with local brands even though they were part of the global community for other brands. We have also just released our latest SDMW report on Pakistan which is an in-depth analysis of the market’s social, digital and mobile scene.
The Philippines showed an interesting trend, with 7 in 10 of its top brand pages being global pages. Close to 2 million Filipino Facebook users are on the Starbucks global page, making it the second most popular brand in the Philippines. However, when it came to media pages 9 in 10 of the most popular pages were local pages. Cebu Pacific Air continued to garner the first spot for socially devoted pages in the country with an incredible average response time of 81 minutes.
Thailand’s Facebook scene is interesting in that there is a lot more support for local pages than global pages. The only global page that received significant support is Blackberry, which garnered close to 700,000 Thai fans on its global page. The local beverage brand Ichitan continues to receive massive support with its posts being the most popular content (171,000 post interactions) in the country two months in a row.
Malaysia added another million Facebook users in the month of November but plateued off in December at the 14 million mark. Malaysians supported their local pages more so than global brand pages as 7 in 10 of the top brand pages are local pages. The most popular content was from Samsung Mobile Malaysia, which received an impressive 51,111 Post Likes, 1,467 Comments and 824 Shares.