Five Friday Facts #79


Chat app Nimbuzz has 150M users worldwide
We’ve reported heavily on Asian chat apps like WeChat, KakaoTalk and Line. In the past year or so, they’ve exploded in popularity across the globe. TechInAsia recently reported that Nimbuzz, another chat app, has joined the other apps in this category and done the same. The originally-Dutch chat app (that is currently based in India) has evolved from a no-frills messaging app into a relatively social chat platform with 150 million registered users and a daily registration rate of 210,000. Nimbuzz is doing particularly well in India and the Middle East, where it is the chat app of choice, and far more popular than the other Asian chat apps mentioned earlier. 37 million of these users are from the Middle East, while 41 million are from other Asian countries. There are also nine million users in the United States. The chat app features extensions that give users the option to play games, read the news, receive jokes and prepare for school exams. Nimbuzz also has its own in-app store, that sees over 500,000 transactions on a monthly basis.

The “Perfect Pinterest Picture” has 307K repins; here’s why
Wired recently reported on the characteristics that define a perfect Pinterest picture. Based on data from analytics startup Curalate, the findings indicate that photos were more 23 percent more likely to receive repins if they didn’t have human faces in them. Colours were also a factor in determining engagement. Pins with multiple colours were 3 times more likely to get repinned than those with one main colour. Those with lots of red were twice as likely to get repins than those with blue colour schemes. When it comes to the saturation of these colors, moderation is key: 50 percent saturation garnered repins 4 times more often than 100 percent, and ten times more repins than highly desaturated or black-and-white images. Background choice also plays a role in a Pin’s allure; Wired notes that “when an artificial background rises above 40 percent of the total image area, repins are typically halved or quartered.” More on this study can be found on this post from Curalate’s blog. The study also honed in on “the perfect Pinterest picture.” It’s received a whopping 307,000 repins, 8,000 likes and 300 comments, and exemplifies the findings from the study. The popular pin (below) is from cooking show host Paula Deen’s website and entitled “Aunt Peggy’s Cucumber, Tomato and Onion salad.”


 5 Vines are posted to Twitter every second 
Video tech company Unruly recently revealed some Vine metrics that indicate that the micro-video sharing platform–which just reached its 100-day birthday this week–is continuing to gain momentum in social media. The study collected data from a volume of 10 million Vines over a one-month period. According to their study, an average of five Vine videos are being shared on Twitter each second. Vines tend to be posted on weekends rather than weekdays. And “in most cases, [weekends] are more popular than all the previous weekdays combined.” From the one-month period, the Vine with the highest number of tweets had been shared 47,000 times, while the hundredth top Vine had been shared 1,400 times.

What happens in a China internet minute
Resonance China recently reported on the volume of what happens in a single “internet minute” in China. They indicated that nearly a million posts were published on Sina Weibo every minute, and 139,000 photos were uploaded to Qzone, the largest social media platform in the country. Resonance China’s chart below shows other mind-boggling stats as well.
Here is a summary of the data it reveals.

Every minute in China,

In China, over 60% of young millennials surf web daily
In a recent report by China Internet Watch, it was revealed that 61.7 percent of “post-90s” millennials were daily internet users. This demographic accounts for 13 percent of China’s internet users overall. It was also revealed that half of these daily users were surfing the web over four times per day, and 45 percent of these users were using mobile devices to access the web. While 38 percent of them used mobile phones to surf the internet, 7 percent used tablets to go online.