Top Facebook Pages in Asia, May 2013 [Part 2]
Here’re the remaining reports for your reading pleasure:)
In Japan, the tight competition for the top brand crown between Starbucks and Softbank preserved its heat. In April, Starbucks had the most local fans whilst Softbank claimed the most popular content. Their positions switched in May. With close to 1M fans each, a 10% engagement rate is praiseworthy for both of them.
Having a post engagement rate above 100% may be something that only seen in South Korea. Particularly, Shinhan Bank‘s post stating that it would give out 1,000won per ‘Like’ shows that emotional content can generate special impact on the Korean fans. Yes, it’s another facet of the Korean culture besides pretty faces and stylish costumes.
The absolute triumph of Zoozoos, the white cute creatures with ballooned bodies & egg heads is the best example of how an IT brand be witty and friendly at the same time. Representing the valued added service of Vodafone, it owned the biggest Facebook page in terms of local fans, as well as all 3 of the most successful posts in India in May. Since India’s Facebook scene is largely dominated by IT brands, it would be interesting to see how they can catch up with Vodafone in reaching out and building up such a good relationship with the followers.
Indonesia’s Iloveallaah page, whose aim was “to spread the true message of Islam to all the Human Beings”, no longer stayed among the top 10 Facebook pages of Indonesia this month. Replacing its position was XL Rame, the official account of mobile telecom service provider PT XL Axiata. Together with Blackberry and Samsung Mobile, the success of XL Rame reflected the essence of mobile phones in the lives of Indonesians.
Ncell, the biggest IPS in Nepal maintained its leading position in the country’s Facebooksphere. Although its fan base only increased by 2.5% over the month, Ncell managed to keep up with the good work of creating attractive content and responding timely to the fans. A well-rounded performance is not something that all brands can achieve- kudos to Ncell!
Did anything stand out to you in this month’s Socialbakers report? Share your insights with us!