From Likes to Buys

Simon Kemp

Marketers often wonder how they should quantify the ROI of their social media activities.

There’s rarely a straightforward answer to this – the answer always depends on the specific objectives of the brand, and social media’s role within the broader marketing mix – but this handy infographic from CouponCabin offers some ideas on the kinds of things marketers could measure, and how they impact the brand’s bottom line:

likes-to-buys-infographic-blog-full

Thanks to the folks at eConsultancy for introducing us to the graphic.