We Are Social Asia Tuesday TuneUp #126


Social media an important platform for brand-building
Singaporeans are known to have a voracious appetite when it comes to consuming social media. With a big chunk of the population being on social media platforms, it is no wonder that we’re amongst the highest consuming crowd in asia. CNA talks about how social media has impacted and challenge the way advertisers and and brands talk to us through these channels today, in a society where almost everyone is on social media.

Feeling generous? Just Giftpass it.
Started by a Canadian co-founder Vincent Mah, this new startup was formulated based on the idea of online gifting to a friend without the hassle of needing an email address. Giftpass exists as a ‘service account’ inside WeChat and uses the same powerful set of ecommerce features inside the messaging. Soon, we might even be seeing this going beyond just WeChat as Vincent Mah aspires to spread Giftpass’s presence in all major social media platforms.

Cool ways to flag down a cab: GrabTaxi and its growth plans
A recent article on GrabTaxi revealed its biggest funding round to date – US$15 million led by GGV Capital. Its main focus after this funding is to build ammunition against their rival, EasyTaxi. This Malaysian-based startup explains that part of the investment will go towards introducing and rolling out driver retention and loyalty programmes, in a bid to keep as many GrabTaxi drivers on the streets as possible.

Facebook will favour explicity-shared stories over autoshares
Facebook is planning to favour explicitly-shared stories over autoshares in the News Feed, but will not be axing autosharing entirely. So, if you open a ‘share to Facebook’ tab in a third-party app, add content and then share, more of your friends will see the post than if you automatically share your latest run or Spotify playlist. Autosharing isn’t going completely, probably because of the data’s importance to ad targeting.

Billboard launches charts based on Twitter chat
Billboard is launching its ‘Real Time Charts’ with three new listings based on Twitter conversation: Trending 140, Top Tracks and Emerging Artists. The last of these is to be sponsored by Hollister, while McDonald’s, an exclusive partner for the entire feature, will use Twitter’s Amplify to promote it.

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Oreo creates custom WeChat emoji app
Oreo is looking to connect families with a custom WeChat emoji app. The confectionery brand is encouraging families in China to take photos of themselves, which can then be applied to a series of templates and animated actions and shared with loved ones.


Kleenex and We Are Social create Facebook competition
We Are Social and Kleenex have created a campaign that centres around summery tissue ‘predicaments’, such as dropping an ice cream. The Facebook competition commences on 9th July; prizes will include a Campervan and a week-long holiday.