We Are Social Asia Midweek Mashup #139
Singapore’s BCF encourages social media platforms to join their campaign
With the tagline “If only you checked your breasts as often,” the Breast Cancer Foundation of Singapore launched an online campaign to appeal to Twitter, Instagram and Facebook to use their version of logos next month to support the Breast Cancer Awareness month in October. “Together we’re stronger,” this appeal hopefully will remind women to check their breasts regularly. Read more about the campaign in BCF’s website.
Kakao launches KakaoPick and KakaoTopic
Following our report on Kakao’s announcement to launch its own local news services and weeks after launching a payment service, South Korea’s top chat app launches KakaoTopic and KakaoPick.
KakaoTopic aggregates content that offers a personal touch based on user-selected interests as well as the most relevant social media content. Various content from a wide-range of sources are available. Users can also browse 13 categories including the Social sections that shows the most talked about content from social media channels on Facebook, Twitter and Kakao story.
KakaoPick is a mobile commerce that lets users earn savings by sharing shopping information with their friends who will also receive discounts on the same item. KakaoPick groups brands and products by theme which are all hand-picked by Kakao’s expert buyers.
According to Kakao’s Blog, the Beta version is currently available to Android users but it has been announced that the iOS version will be released by the end of 2014.
Facebook adds stickers to comments but only to users in Japan
Facebook Stickers that are previously only available when sending messages are now the new addition to the Facebook main page. Facebook users in Japan noticed a new feature flooding their Newsfeeds- stickers are in the comments section of posts.
The feature is said to be only available to users in Japan but according to Tech in Asia, some of their staffs were able to comment with stickers on posts made by users who are located in Japan.
Facebook fans spend more than other customers
A four-year study of a ‘major grocery store’s Facebook page’ has found that Facebook fans purchase 35% more items than the average consumer. Those who engaged 10 times or more spent $1,000 more in each year. Sounds super – though always worth remembering correlation vs. causation.
Facebook rolls out Atlas
Facebook is launching its new ad platform, Atlas, which will allow marketers to target ads to Facebook users across other sites and mobile apps. It’s such a big move that it must feel like it’s got the weight of the world on its shoulders. Rubbish mythology gags, anybody? Well, it’s a titanic move. Herculean proportions. The sky’s the limit.
Twitter wants to target ads at film lovers
Twitter is beta-testing targeting ads for people who talk about films. In the future, it may be possible to target an ad to anyone who has mentioned an upcoming movie release, whether that be the title or a related keyword (character names, locations etc.) Good job it wasn’t around for Fight Club, eh?
Twitter trials interactive poll card
Twitter is testing a new card that will allow users to run polls natively on the site. Here’s how it looks on the platform (the polls don’t show up when embedded).
We all know the answer to that one, don’t we? GO EUROPE!
Starbucks sponsors Tumblr’s dot
Starbucks has sponsored the dot at the end of the Tumblr sign. The piece of punctuation has been previously been used to link users to specific content on certain days (Valentine’s Day, Pi Day) and is now being used for advertising on ‘National Coffee Day’. This could be a real opportunity for brands with a logo that looks something like a full stop.
Pinterest looks to up its ad game
Like Pinterest? Like advertising? This story might just be for you. Pinterest is testing a way for advertisers to target people in a database (such as an email list) on the site, with measurement tools to boot. Exciting, right? We told you so!
Compile your Amazon wish list on Twitter
Twitter users can now add an item to their Amazon wish list by tweeting. Link your two accounts, reply to any tweet containing an Amazon link, include #AmazonWishList and hey presto! The item’s now on your list.
BMW’s first ever Vines
BMW has created its first ever Vine campaign. It’s all cool and automotive-y, as you might expect. Nice work.
Triumph launches #nigglefix Triumph, the lingerie company, has created a social campaign called #nigglefix, based on the old adage that ‘a niggle shared is a niggle halved’. The video below reveals all (not in that way). Transport for London uses selfies for safety Transport for London’s latest safety campaign uses a series of selfies to highlight the danger of illegal minicabs. The organisation is also encouraging people to post a #homesafeselfie online when they arrive and, ideally, not to take illegal minicabs at all. The UK gets ads on Instagram Instagram ads have hit the UK, thanks in part to the likes of Waitrose, Starbucks and Cadbury. BrandRepublic has compiled its favourites, including the below. Anti-IS #Notinmyname hashtag The hashtag #Notinmyname is being used worldwide by Muslims who wish to show that the actions of IS are not in accordance with their religious views. The campaign has gained impressive traction, even being mentioned by Barack Obama.
Brands vs. brands on #bendgate The iPhone6 bends in your pocket! Everybody! The iPhone6! It bends! In your pocket! Brands wanted to be funny about it. Some of them were, some of them weren’t. Win of the week went to KitKat, who outperformed Oreo’s famous Superbowl moment.
Curved. Not bent. #GALAXYNoteEdge pic.twitter.com/OTPIYlI07f — Samsung Mobile (@SamsungMobile) September 25, 2014
We don’t bend, we #break. #bendgate #iPhone6plus pic.twitter.com/uippCg4kCi — KITKAT (@KITKAT) September 24, 2014
Dear Apple… #BendGate pic.twitter.com/XJ8zVEUog9
— Heineken NL (@Heineken_NL) September 25, 2014