We Are Social Asia Midweek Mashup #168

News
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Daum Kakao releases emoticons featuring endangered animals
Daum Kakao, the operator of mobile messenger app KakaoTalk, has partnered with Korean’s Ministry of Environment to help raise awareness of endangered animals in Korea. KakaoTalk will be distributing 12 new emoticons featuring four endangered local animals to up to 100,000 users for free. The endangered animals include the Asiatic black bear, Korean orange whiskered bat, lynx and Korean golden frog.

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WeChat tests out banner ads
Since mid last year, WeChat has consistently been experimenting with ad placement and has recently announced that advertisers can now apply to place banner ads or app install ads on its “article view” pages. Advertisers can select a list of categories that their ads fit into, after which WeChat will then analyse user behaviour and interests to determine who sees the ads.

The reach and engagement of US social
comScore has released its 2015 US Digital Future in Focus report, which analyses the reach and engagement of major social networks. Facebook is, quite literally, off the charts, at least in the case of the below graph. It reaches 81% of the total digital population and amasses 230bn minutes of engagement; Instagram follows in the latter category with 122bn, while Google+ is runner-up for reach at 38%.

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Choose your preferred page audience on Facebook
Some Facebook page admins are seeing the option to designate a ‘Preferred Page Audience’. The feature, which has reportedly been on trial since February, allows an audience to be selected by location, interests or age, making it more likely that the page will be shown to the most relevant people.

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Facebook launches Riff
Facebook wants people to create collaborative videos with its new app, Riff. The brand new offering allows users to shoot a video of up to 20 seconds, give a title instructing others what to do and watch as their friends’ clips join together to create a unified video.

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Tinder’s first video ads
Tinderers! Your right-swiping finger is set to get a brief rest, as the app has launched its first video ads. Initially these are US only, in partnership with Bud Light; Tinder’s trying a number of different video lengths.

NY auto show is a hotbed for live streaming
Both Meerkat and Periscope are already taking off with major brands, nowhere more than at New York’s auto show. A total of four new cars were revealed across the two platforms; Mercedes on Meerkat, Jaguar and Nissan on Periscope and Toyota on both.

Chevrolet makes the #BestDayEver out of April 1st
The folks over at Chevrolet had had enough of April Fools’ Day pranks, so they decided to transform April 1st into the #BestDayEver. In conjunction with comedy network Jash and a host of influencers and celebrities, from Manchester United FC and Olivia Wilde to Tyler Oakley, the auto brand set up positive pranks for unsuspecting Americans, including makeovers, free pizza and a live Kelly Clarkson gig.

Poltergeist scaring Twitter with #WhatAreYouAfraidOf
Fox is promoting its new horror film, Poltergeist, by asking Twitter users #WhatAreYouAfraidOf. The movie studio is replying to people who use the hashtag with custom images, gifs and videos created from the film. If you’re a big fan of horrifically scary clowns, then definitely watch the example below.

Dress gets promoted by 50 Instagrammers
Fashion retailer Lord & Taylor got 50 Instagram influencers to wear the same dress. Aside from making for a very awkward party, the move was clearly a success, as the dress sold out straight away. It’s an interesting piece of influencer engagement, but one that has raised questions in a piece by Digiday. The article argues that a number of the posts were not properly disclosed as per FTC guidelines and goes on to suggest that, should bloggers and other online influencers become too ready to mix sponsored content with their own, it may lead to a breakdown of the relationship between creators and their audiences.

Hellmann’s turns fan comment into TV ad
What do you get when a Facebook fan says your product is the best thing ever created? You use it as the cornerstone of a £15m campaign, obviously. Hellmann’s features a fan comment as the tagline of its new TV ad, which compares its mayonnaise to the lightbulb, roller coaster faces and the internet.

Clarks creates WhatsApp campaign for desert boots
Clarks Originals has launched a WhatsApp campaign to celebrate the history of its desert boots. Users can add three different accounts to get updates about different subcultures to whom the boot has been important: mods, rudeboys and ‘the enraged’. In other news, I’m literally wearing a pair of Clarks desert boots right now. They’re black suede.