We Are Building the Future


We Are Social, Singapore senior management team (left to right): Don Anderson, Sophina Smith, Shih Hoon Yong, Tuck Wai Yue, Nicole Ong, Sharim Gubbels and Simon Kemp.

Today marks a rather significant point in our (almost) four-year history in Singapore.

We are pleased to announce a number of key appointments among our senior leadership team, that signal our continued growth and maturity as a team in Singapore. As the media coverage suggests, we’re confident that we have assembled a leadership team with great breadth and depth of experience and a truly unparalleled understanding of how social thinking drives value for brands.

A core part of our foundation is Tuck Wai Yue, who joined us in January 2014 as business director. We are very fortunate to have Tuck as he keeps us grounded, stable and moving forward. Tuck assumes the role of  country head for our local office and will be overseeing ongoing operations, new business opportunities and driving growth.

Then there’s Sophina Smith, who herself is a pillar of strength and continues to demonstrate that no matter how much you throw her way, she somehow maintains a sense of calmness that you can’t help but admire. Sophina, or ‘Soph’ as we fondly call her, joined the Singapore office in early 2013 as business director and is moving into the role of client solutions director with a focus on delivering the level of business value clients now expect with their marketing and communications programs. As Soph will attest, this value starts with social.

At the heart of everything we do and believe in is the power of listening, which is essentially the essense of social thinking. Regional managing partner Simon Kemp continually reminds us how important it is for brands to listen first and look for those invaluable insights. We have new another ally in that quest – Shih Hoon Yong joins us as our new research & insight director. Shih Hoon, an adept qualitative research and analyst with over nine years’ experience, recently served as business intelligence director at migme, and will oversee our R&I team. We’re very pleased to welcome Shih Hoon, her quirky sense of humor and seemingly unboundless energy, to the team.

Then there is Nicole Ong, one of our longest serving members of the Singapore team. Having recently celebrated her third anniversary with the agency, Nic is being promoted to senior account director in an expanded role that will see her continue to work closely with our Lenovo and 20th Century Fox clients. Another force to be reckoned with, Nic gets it done. That is just what she does. Simon told me this on day one and, as usual, he was right.

Rounding out the squad is, of course, Simon Kemp, who will remain as regional managing partner and continue to guide the overall strategic direction for the business in the region, and Sharim Gubbels, our brilliantly verbose creative director.

Concurrently, I am taking the role as a regional managing director focusing on leading our regional offering and partnerships with clients and solutions providers, its overall strategic growth of the agency and ongoing marketing communications.

So, here we are – a solid team of senior leaders who will take the agency further as a team and business, and ensure that our clients continue to receive best in class social insights and solutions.

Let us know what you think, and how we may be able to help: [email protected]