We Are Social Asia Tuesday Tune-Up #203
Women up in arms over IBM’s #HackAHairDryer
IBM, haven’t you heard of how hell hath no fury like a woman’s scorned?
IBM, which launched a well-intentioned but sexist campaign on Twitter urged women to get involved in STEM fields by hacking a hairdryer. When they tried to combat gender stereotypes by perpetuating gender stereotypes, the tweet backfired. The company was flooded with a wave of sarcastic responses from females as well as the public at large:
“Let’s get more women into science by playing up tired gender stereotypes!” -someone at @IBM #HackAHairDryer
— Kirthan Aujlay (@kirthanaujlay) December 7, 2015
My Little Pony reacts to @IBM #HackAHairDryer pic.twitter.com/fNTuXFXe6H
— Brendan (@AtomicPlayb0y) December 7, 2015
The good news is IBM knows it messed up, and has already decided to discontinue the misguided campaign. It’s hard to imagine how a company that’s been at this for so long could make such a rookie mistake.
Well now ladies, at least with got the London Fire Brigade to help cool your anger.
We’re staying out of the sexism debate, however we’d suggest that it’s generally a bad idea, & possibly a bit dangerous to #HackAHairDryer
— London Fire Brigade (@LondonFire) December 7, 2015
Chat with Miss Piggy on Facebook
Fans of Miss Piggy, here’s your chance to speak to her.
It’s not Miss Piggy actually. It’s AI pretending to be Miss Piggy. Well, it’s as close to chatting with her as you’ll ever get. Grab your friends and the kids and their friends and start chatting away
To promote The Muppets Show, producers got Al to impersonate Miss Piggy. With all of the apps out there like Line, WhatsApp, Messenger and more, brands are lining up to get a piece of the pie.
For now, let’s just watch the ever so dapper Joseph Gordon Levitt hit off with Miss Piggy:
Fly to the moon with moi and Joseph Gordon-Levitt on a brand new episode of #TheMuppets tonight at 8|7c on ABC!
Posted by Miss Piggy on Tuesday, 1 December 2015
Psy is back, With Daddy
The creator of the hit song – Gangnam Style is back. With Daddy, his new music video. Less than a month of putting his video out onto Youtube, it has already gone viral with more than 390 million views.
With his loud music and louder costumes and get ups, Psy has proven that he is not just a one hit wonder.
If you havent already seen it, watch the power of social media here: