We Are Social Asia Tuesday Tune-Up #205

Star Wars buzz peaks as it hits cinemas in Singapore
In a previous post, we talked about Star Wars at Changi Airport and online chatter. Now, there’s an in-depth look into conversations in Singapore, in the month leading up to the movie’s launch.


On 16th December itself, there were more than half a thousand mentions.


Internet reacts to Miss Universe 2015 results
And in yesterday’s most talked about news…everyone’s probably heard by now about Steve Harvey’s cringe-worthy gaffe while announcing the winner of Miss Universe 2015. Unsurprisingly, the Internet blew up with memes and reaction videos to the results, with many Filipinos expressing pride and joy.

Now you can hail an Uber using Facebook Messenger
I use Uber so much, it would probably be easier to just let the app know when I don’t need one. Now they’ve become even more accessible via integration with Facebook Messenger. Users will be able to simply add an address or tap the new car icon without leaving their conversation. Or Facebook. Ever.



Facebook tests local business finder
Facebook is testing a service which lets you see the best rated service providers in your area using Facebook.com/services. The page pulls in data from businesses’ current Facebook ratings and lets you search people like plumbers, painters and candle-stick makers.


Facebook has launched a new Events section
As part of Facebook’s events offering, you’ll now be able to search for things to do on dates which suit you and filter them into categories such as Drinks, Nightlife, Sports & Fitness, Fine Arts & Crafts, Community, Film & Photography, Performing Arts, and Causes. This spells trouble for other events apps, what with Facebook knowing what we like, when we like it, who we like it with and where we are…

Facebook rolls out livestreaming to verified pages
As livestreaming looks to be a growing trend going into 2016, Facebook has announced that now all verified pages will be able to do it using its iOS mobile app. Users will be able to see how many people are tuning in and then post the final broadcast to their page.

Pinterest adds price-drop alerts to buyable pins
Got your eye on that taxidermy reindeer but just can’t find it a price you like? No problem! Now Pinterest will alert you when Rudolph RIP’s price plummets post Christmas with its new price-drop alerts, which are designed to help users find over 1,000,000 products whose prices drop daily.

Mercedes Benz brings some Christmas cheer to fans’ private messages
Mercedes Benz has been surprising fans by private messaging people on Facebook and Instagram and offering them to chance to gift loved-ones courtesy of the brand. Using the hashtag #MBSecretSanta, Mercedes is only messaging people who are already fans of the brand and it’s not part of any lead generation activity. The brand is giving away 1000s of gifts including watches and blue-tooth speakers and has also created a humourous video entitled ‘Elf-Driving’.

Misshapen Reese’s Trees hit the shelves in the US
A festive favourite in the US, some less than perfect Reese’s Trees have fallen into the hands of consumers and they’re going down like a Reese’s Tree shaped turd in a lift.


Luckily, Reese’s has found a lovely sentiment to come back with by using the hashtag #alltreesarebeautiful.


To which I respond with:


Neither tasty, or beautiful.

Kit Kat scores its most retweeted tweet ever with One Direction
One Direction have accounted for five of the ten most retweeted tweets of the year and when they announced their upcoming hiatus, Kit Kat obviously couldn’t resist but throw something out to see if they’d bite. A perfect ‘oreo-moment’, this is what they put out and the directioners went wild for it after Liam retweeted it to his 21.5 million followers.