We Are Social’s Tuesday Tune-Up #230

Twitter buys Magic Pony, grants advertisers more access to video statistics
It’s a busy week for Twitter. The social media network has announced it’s paying $150 million to buy Magic Pony, a start-up which uses A.I. to build systems for visual processing. Twitter believes this will help them deliver better quality live video content.
Meanwhile, Twitter also announced a partnership with Innovid, a video company that grants advertisers greater access to stats on who is watching their ads. It’s a clear indication that Twitter is taking video streaming seriously, and that’s great cheer for digital consumers, and investors too.

Apple gives iMessage a much needed sprucing up
But quite possibly only after realising that their own social network seems to be falling behind the likes of Whatsapp, Line, WeChat and Facebook Messenger (depending where you’re from, of course). The new features include new emojis, handwritten notes, sticker packs and ‘invisible ink’. No complaints, at all!


Facebook, Youtube and Twitter are where more than half of online users get news from

A logo of Twitter is pictured next to the logo of Facebook in this September 23, 2014 illustration photo in Sarajevo. REUTERS/Dado Ruvic

And that’s not much of a surprise really, considering the amount of time we spend on social media networks and mobile devices. Unfortunately this has ramifications on news publishers and their ability to deliver quality content. According to the report by the Reuters Institute for The Study of Journalism, 44 percent of people use Facebook as their source of news, followed by 19 percent on Youtube, and 10 percent Twitter.

#RunOstrichRun in Malaysia
A high-speed bird chase in Malaysia caught the attention of the region last week. Chickaboo the Ostrich caused traffic disruptions on the Kuala Lumpur Federal Highway, sparking a number of video uploads of more runaway animals – a horse, pig and a cow to be exact. Some brands jumped in with pretty witty responses. Here are a few that we liked:

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