WE ARE SOCIAL ASIA TUESDAY TUNEUP #239
Facebook is helping broadcasters plan and promote live streams ahead of time so they can line up viewers before the cameras roll. The move means that instead of having to spontaneously start a stream, or pre-announce it with no link to share, broadcasters can create a link up to a week in advance. The tool is currently only available to Verified Pages, and will roll out to all Facebook Page owners in the coming weeks.
Yahoo’s new ad formats focuses on mobile and augmented reality
In order to catch up with the 360 content push, Yahoo has recently launched a new mobile ad format known as Yahoo Tiles. This brings immersive ads to desktops and mobile via augmented reality and panoramic imagery. Clicking on a mobile ad brings consumers to a custom mobile landing page with 360-degree content.
Instagram rumoured to be testing live streaming
A new report from a Russian news site shows live functionality embedded into Instagram stories, with a bold “LIVE” banner on what is apparently a live video appearing at the front of the stories feed. The report from T Journal also shows the user interface for going live from Instagram, which includes a giant red button reading “Go Insta!” Instagram has so far declined to comment.
Instagram brings Stories to its Explore tab for Android and iOS
Photo sharing platform Instagram is rolling out Stories into its Explore tab, to allow people to browse photos and videos posted by strangers. Instagram says the new ‘suggested stories’ section highlights the most interesting stories from across Instagram’s vast global community, tailored to the user’s interests.